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Het begon allemaal als een vriendenclubje vol vakidioten. Eigenzinnige mensen die zichzelf durven te zijn, van elkaar verschillen, maar verbonden zijn door deze eigenzinnigheid. Bovendien zijn ze niet in het verleden blijven hangen en staan ze nog altijd open voor verbetering. Het motto is dan ook niks anders dan ‘Gewoon doen’. Durf fouten te maken en ervan te leren. Je vraagt je misschien af over wie ik het hier heb. Het is niemand minder dan Coolblue. Deze Rotterdamse gigant heeft 2019 afgesloten met een ontzagwekkende omzet van 1,5 miljard. Een stijging van 10% ten opzichte van 2018 en deze stijging zet door. Hoe komt het nou dat Coolblue zo succesvol is geweest en naar verwachting nog succesvoller gaat worden?
Het geheime wapen
Naast hun verwonderende mission statement en het business model heeft Coolblue nog een belangrijk aspect dat aan het succes heeft bijgedragen. Namelijk hoe er gewerkt wordt, hoe er met de werknemers wordt omgegaan en de sfeer die in het bedrijf hangt. Oftewel: de bedrijfscultuur. Waar Coolblue als een vriendengroep begonnen is en nu meer dan 4500 werknemers in dienst heeft, blijft de sfeer hetzelfde. Er heerst nog steeds een gemoedelijke sfeer waar iedereen kan zeggen wat die wilt en zichzelf mag zijn. Fouten mogen gemaakt worden, omdat je ervan leert. Er wordt liever snel gewerkt en geschakeld, dan dat een project helemaal perfect is ergens in 2025. Er zijn een paar cultuurkenmerken die voor Coolblue heel goed blijken te werken. Zo heeft een familiegevoel, de drang naar innovatie en de directe communicatie en hoge mate van flexibiliteit geleid tot een omgeving waar iedereen binnen Coolblue zich prettig bij voelt en gemotiveerd is.
Het kan zijn dat deze kenmerken van cultuur ook voor jouw bedrijf goed kunnen werken, maar het kan natuurlijk ook dat die er totaal niet bij passen. Hoewel veel bedrijven eenzelfde imago willen uitstralen, heeft elk bedrijf een unieke identiteit. Een unieke identiteit die laat zien in welke mate er een hiërarchie is, of er veel waarde wordt gehecht aan behulpzaamheid of juist zelfstandigheid en of er bijvoorbeeld een sterke interne competitie heerst. Het is daarom van groot belang om de kenmerken en waarden die jullie organisatie uniek maken duidelijk in beeld te brengen. Op die manier voorkom je mismatches, behoud je talent en bereik je de organisatiedoelstellingen. Wist je dat assessments de kans op mismatches verlagen? Lees hier er hier meer over in onze ultieme assessment gids.
Wat kan je als HR manager doen?
Als HR-manager draag je veel verantwoordelijkheden en sta je in contact met iedereen in de organisatie. Hierdoor weet je als geen ander hoe de organisatie ervoor staat, wat de doelstellingen zijn en wat er speelt onder de medewerkers. Het hebben van al deze informatie maakt jou de perfecte persoon om in kaart te brengen wat de bedrijfscultuur is en of aanpassingen nodig zijn om doelstellingen te bereiken. Uit het boek van Kilmann, Gaining control of the corporate culture, komt een geweldig stappenplan naar voren dat jou helpt om erachter te komen of er cultuurverandering nodig is en om deze verandering in gang te zetten. Zo helpt deze basis jou om dichterbij de doelstellingen van de organisatie te komen.
Geef een schets van de huidige cultuur en kernwaarden en de sterke en zwakke aspecten daarvan.
Laat medewerkers en leidinggevenden dit beeld toelichten en aanvullen.
Bepaal mede op basis van de omgevingseisen wat de gewenste cultuur moet zijn.
Bepaal op basis van de ‘cultural gap’ tussen gewenste en bestaande cultuur welke acties nodig zijn om de ‘gap’ te overbruggen.
Voer het actieplan uit en evalueer de resultaten.
Dit stappenplan vormt een goede basis voor cultuurverandering en is in vele organisaties en omgevingen toepasbaar. Laat daarnaast ook mensen over het actieplan en de uitvoering ervan zijn of haar mening uiten. Cultuurverandering gaat uiteindelijk over een omgeving creëren waar iedereen tevreden en gemotiveerd is en met terugkoppeling kan dit alleen maar beter worden. Dit is ook waar het succes van Coolblue vandaan komt. Ideeën blijven daar geen twee jaar op de tekentafel liggen. Coolblue voert ze uit en verbetert ze waar nodig. Coolblue doet het gewoon!
Can game-based assessments promote diversity in the hiring process?
Yes, game-based assessments can support diversity by focusing on skills and behaviors rather than traditional criteria like résumés, which may contain unconscious biases. This gives candidates from diverse backgrounds a fairer chance to demonstrate their potential.
What is a game-based assessment?
A game-based assessment is a method that uses game mechanics to evaluate a candidate’s skills, competencies, and personality traits. While playing these games, candidates are assessed on aspects like problem-solving, cognitive ability, and behavior under pressure in an interactive way.
What are the advantages of game-based assessments?
Game-based assessments offer a more engaging and interactive experience for candidates, which can lead to a more positive perception of the hiring process—especially among certain groups. For employers, they provide deeper insights into both cognitive and behavioral traits, which traditional tests may miss. They also reduce the chance of socially desirable answers, as candidates tend to respond more authentically in a game environment.
How reliable are game-based assessments compared to traditional tests?
When well-designed, game-based assessments can be just as reliable—or even more reliable—than traditional tests. They assess a wide range of behaviors and cognitive abilities in a dynamic setting. However, the quality of these assessments varies greatly, so careful evaluation is essential.
How does a game-based assessment work?
Candidates participate in interactive games designed to measure specific skills and behaviors. Evaluation goes beyond just the final score—it also considers how the candidate makes decisions, handles challenges, and responds to different scenarios. These insights reveal underlying thought processes and behavioral patterns.
Are game-based assessments scientifically validated?
The main drawback is that many game-based assessments are relatively new and have not yet been extensively researched by independent academics. Providers often cite their own research, which is rarely externally validated. Without independent studies, the reliability of these assessments remains uncertain—something to keep in mind when selecting one.
How can game based assessments contribute to a better candidate experience
This can vary significantly by audience. The playful, interactive nature of game-based assessments can lower stress levels for some candidates compared to traditional tests. However, research shows that certain groups, especially those over 35, may find them more stressful. Men also tend to rate the experience more positively than women.
Can you practice game-based assessment?
You can familiarize yourself with the style of games used, but it’s difficult to "practice" for them in a traditional sense. These assessments are designed to measure natural reactions and authentic behavior, so repeated practice typically has less effect on performance than with traditional tests.
Will game-based assessments replace traditional tests in the future?
It’s likely that game-based assessments will become more common in hiring processes, but they probably won’t fully replace traditional tests. Both approaches have value and can complement each other depending on the role and the company’s needs.
How are the results of a game-based assessment analyzed?
Results are analyzed based on predefined criteria such as problem-solving ability, reaction time, and behavior under pressure. Advanced algorithms collect and interpret this data to provide a reliable, objective evaluation of a candidate’s strengths.
What kind of skills do game-based assessments measure?
They assess a wide range of abilities, including problem-solving, adaptability, decision-making under pressure, teamwork, and emotional intelligence. Depending on the design, they may also evaluate cognitive skills like memory, attention, and pattern recognition.
How long does a game-based assessment take?
Typically, these assessments last between 15 and 60 minutes, depending on the game’s complexity and the number of skills being tested. They’re usually shorter and more engaging than traditional assessments, making for a smoother candidate experience.
Are game-based assessments suitable for all roles?
They are especially effective for roles that require flexibility, creativity, problem-solving, and strong interpersonal skills. For highly technical or specialized roles, additional assessments may be needed to measure specific knowledge.
What’s the difference between a game-based and a gamified assessment?
A gamified assessment adds game-like elements (such as points or rewards) to a traditional test to increase engagement. A game-based assessment, on the other hand, is a standalone game designed specifically to evaluate certain competencies. The game itself is the primary evaluation tool, not just an enhancement.
FAQ
How can I improve my company’s retention rate?
The retention rate can be improved by investing in employee development and satisfaction. This includes offering training, career opportunities, and recognition for their contributions. A culture of open communication and attention to work-life balance can also contribute to higher retention. Additionally, offering competitive compensation and involving employees in decision-making can strengthen loyalty.
What are the benefits of growth opportunities for employee retention?
Growth opportunities can promote employee retention by giving staff a sense of direction and motivation. When they have the chance to learn and develop professionally within the company, they feel valued, which increases their loyalty. This can prevent them from leaving to seek better opportunities elsewhere. kunnen het behoud van personeel bevorderen door medewerkers een gevoel van richting en motivatie te geven. Wanneer zij de kans krijgen om te leren en zich professioneel te ontwikkelen binnen het bedrijf, voelen zij zich gewaardeerd, wat hun loyaliteit vergroot. Dit kan voorkomen dat ze vertrekken om elders betere kansen te zoeken.
What are the key factors that influence employee retention?
Key factors that influence employee retention include salary and benefits, opportunities for professional development, work-life balance, company culture, and the relationship with supervisors. Employees tend to stay longer when they feel valued, challenged, and supported in their work environment.
Why is employee retention so important for organizations?
Employee retention is important because it helps reduce recruitment and training costs for new employees, and it contributes to retaining knowledge and experience within the organization. High retention also ensures continuity within teams, leading to a more stable company culture, higher customer satisfaction, and improved business outcomes.
Which recruitment strategies help improve retention?
Recruitment strategies that can improve retention include identifying candidates who align with the company culture, using assessments to evaluate soft skills, and providing transparency about role expectations during the hiring process. Employees who feel connected to the organization and have clarity about their role are more likely to stay longer.
How can a good onboarding process contribute to higher retention?
An effective onboarding process can contribute to higher retention by helping new employees quickly adapt to their role, the company culture, and expectations. By providing support and clear information from the start, their engagement is increased, and the likelihood of them leaving early due to feelings of being overwhelmed or lacking guidance is reduced.
What is the role of company culture in retaining employees?
Company culture plays a crucial role in employee retention. When employees feel heard, valued, and connected to the values and norms of the company, they are more likely to stay. A positive culture that fosters collaboration, respect, and personal growth can significantly enhance employee motivation and satisfaction.
How can leadership and management style influence retention?
Leadership and management style have a significant impact on retention. Leaders who inspire, support, and coach their team can increase employee engagement and satisfaction. Offering autonomy and trust can lead to higher loyalty, while inefficient or negative management styles can contribute to dissatisfaction and increased employee turnover.
What is the importance of recognition and rewards for employee retention?
Recognition and rewards play an important role in employee retention by showing staff that their work is valued. This can increase their motivation and loyalty. In addition to financial rewards, compliments, promotions, and other forms of recognition can also contribute to satisfaction and retaining employees.
What role does work-life balance play in improving retention?
A balanced work-life balance plays an important role in increasing retention. By reducing stress and improving job satisfaction, employees are more likely to stay with the company. Initiatives such as flexible working hours, remote work options, and respect for personal time can contribute to this balance.
What does increasing retention mean within a company?
Increasing retention within a company means implementing strategies to keep employees with the organization for longer. This can be achieved by improving job satisfaction, offering growth opportunities, and fostering a positive and supportive company culture.
How do I measure the success of my retention strategy?
The success of a retention strategy can be measured by tracking retention rates and turnover rates, and by gaining insights from exit interviews. Additionally, employee satisfaction surveys and feedback from performance evaluations can provide valuable information about the effectiveness of the strategies applied.
What are the costs of a low retention rate?
A low retention rate can bring significant costs, such as increased expenses for recruiting and training new employees. Furthermore, the loss of experienced staff can lead to lower productivity, reduced knowledge transfer, and a negative impact on company culture.
How can I increase employee engagement?
To increase employee engagement, involve them in decision-making processes, regularly ask for their feedback, and recognize their contributions. Offering development opportunities and maintaining transparent communication can also contribute to greater engagement.
How can technology help improve employee retention?
Technology can be a tool for improving employee retention by facilitating communication, feedback, and development. By using online platforms for training, recognition, and evaluation, companies can create a more engaged and satisfied workforce.
FAQ
How long does it take to complete the tool?
Less than 10 minutes. You’ll answer 30 guided questions and get a summary of what to look for in your next assessment platform.
Can this checklist help me compare assessment providers?
Yes. By clarifying what matters most to your team, it makes comparing providers' features, pricing, and strengths much easier and more strategic.
How can I use this checklist if I’m not doing a formal RFI?
It’s equally valuable for internal evaluations, exploring new tools, or improving your current hiring process even if you’re not issuing an RFI or RFQ.
What should I look for in a modern assessment tool?
Prioritize platforms with user-friendly design, mobile compatibility, strong analytics, ATS integrations, and inclusive features like neurodiversity support.
What types of assessments should I consider in 2025?
Leading tools combine cognitive testing, situational judgment tests (SJTs), behavior assessments, and predictive AI to evaluate candidates more holistically.
Who should use an assessment checklist?
HR professionals, hiring managers, and procurement teams evaluating pre-selection solutions, especially those comparing AI-powered or compliance-driven assessment platforms.
How does this checklist help with RFIs and RFQs for assessments?
The checklist helps you define your exact requirements so you can confidently draft or respond to Requests for Information (RFI) or Requests for Quotation (RFQ) for assessment tools.
What is an assessment tool in hiring?
An assessment tool evaluates candidates’ skills, behaviors, and fit during the recruitment process. It helps improve hiring decisions and streamline pre-selection.
