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Using candidate data to train AI or improve models?

A question often asked by organizations working with AI-driven recruitment tools: is my candidate data being used to train artificial intelligence or improve models? It is a valid concern. In times when privacy and data protection are paramount, and the EU AI Regulation and GDPR impose strict requirements on the use of personal data, transparency is crucial. For CHROs, HR directors, and other decision-makers, it is essential to know how suppliers such as Selection Lab handle candidate data, whether this data is used for other purposes, and what safeguards are in place.

What does it mean to use candidate data for AI training?

Using candidate data for AI training means that you use applicant data to teach a model patterns so that it can deliver better predictions, analyses, or generated output. This could involve training a matching model (who suits which job), a scoring model (chance of success), or a generative model that creates candidate profiles. Essentially, historical data is used as a learning basis to improve future decisions or recommendations.

Various types of data can be used for training, such as professional data (work experience, education, skills), assessment results (cognitive scores, personality profiles), interaction data (chat conversations, interview transcripts), and outcome data (hired yes/no, performance after joining the company). Derived data such as structured competency profiles or embeddings can also be used, provided they are carefully managed.

What data can be used for this purpose?

Identifiable personal data (name, email, raw CV, video recordings) entail increased privacy and compliance risks. Special personal data (such as health or ethnicity) may not, in principle, be used for training purposes, unless a very specific legal exception applies. Even pseudonymized data remains subject to the GDPR.

It is important to distinguish between using data for direct processing in a recruitment process and reusing data for model improvement. The latter requires a clear basis, data minimization, and appropriate security measures. Without explicit governance, training on candidate data can lead to legal risks, bias reinforcement, and reputational damage.

Why is candidate data used to improve AI models?

Candidate data is used to improve AI models because it helps models function better within the recruitment context. Main reasons:

  • Better matching: models learn which skills and profiles are suitable for specific positions.
  • Higher prediction quality: data on previous hires helps make better assessments of success and fit.
  • Improved candidate experience: chatbots and workflows become more accurate and relevant.
  • Automation of repetitive tasks: such as CV parsing, summaries, and profile generation.
  • Learning from realistic practical data: recruitment data contains domain-specific patterns that general models do not recognize.
  • Optimization of assessments: connections between test results and performance can be better understood.
  • More consistent decision-making: models can help reduce random differences between recruiters (if properly controlled).
  • Product improvement and competitive advantage: better models provide better insights and more effective hiring processes.

What does the GDPR say about the use of candidate data?

The General Data Protection Regulation (GDPR) applies within Europe. The use of candidate data for AI training falls under the processing of personal data and must comply with strict conditions.

Legal basis: Organizations must have a valid legal basis, for example:

  • Consent (freely given, specific, informed, and unambiguous)
  • Legitimate interest (with careful consideration of interests)

Consent must be freely given. In a job application context, this can be complex due to power relations.

Purpose limitation: Data may only be used for clearly defined purposes. If data was originally collected for selection purposes, an explicit assessment must be made as to whether reuse for model improvement is compatible with this.

Data minimization and retention periods: Only necessary data may be used. Retention periods must also be clear and proportionate.

Transparency: Candidates must know:

  • What data is collected
  • For what purpose
  • Whether data is used for model improvement
  • How long data is stored
  • What rights they have (access, correction, deletion)

Transparency is crucial for trust in data-driven assessments.

How does Selection Lab handle candidate data and privacy?

Data storage in the EU

All personal data and application data are stored on EU servers. We work with infrastructure and services in Europe, including AWS (Frankfurt and Dublin), SendinBlue (Belgium/Ireland), and Heroku (Dublin). Data is not transferred outside the EEA without the explicit consent of the customer. For continuity, failover mechanisms are in place to ensure that services remain available even in the event of incidents.

Clear roles and strict agreements with processors

We apply clear responsibilities in our processing. Selection Lab acts as the controller for candidate and employee assessments, while customers remain the controllers for their own HR processes. We work with sub-processors (such as AWS, Typeform, and SendinBlue) exclusively under signed processing agreements, so that obligations regarding security, confidentiality, and data processing are contractually laid down.

Access and security

We limit access to data to what is strictly necessary and provide extra security for privileged access. We do this through role-based access control (RBAC) and multi-factor authentication (MFA), among other measures. For identity management, we use Auth0 and Azure AD, with quarterly reviews of access rights and immediate revocation in the event of a role change or departure. In addition, we take technical measures such as encryption, pseudonymization/anonymization where appropriate, and central logging/monitoring via SIEM. We regularly perform penetration tests and vulnerability scans to identify and mitigate risks in a timely manner.

Privacy by design and control for candidates

Privacy is built into our processes. Candidates give explicit, unambiguous consent for each purpose, and that consent can be withdrawn at any time. Upon withdrawal, deletion is processed within 24 hours. We follow the GDPR principles (Art. 5–32), including data minimization, transparency, and facilitating data subject rights. A Data Protection Officer (DPO) has been appointed for supervision and assurance: Joeri Everaers.

Retention and sharing of results

We apply short retention periods and ensure that sharing results is always a conscious choice on the part of the candidate:

  • Invitation data (name, email) is deleted every 6 months.
  • Assessment data is pseudonymized one month after use.
  • Candidates first see their own report and only share it with explicit consent.

AI, fairness, and verifiability

When AI is used, we do so with clear boundaries and verifiable methods. We do not use characteristics such as gender, age, ethnicity, or religion in scoring. Our models are transparent and explainable (decision tree), and we perform independent bias checks. Within the framework of the EU AI Act, we classify this as high-risk AI, with corresponding safeguards to support reliability, non-discrimination, and auditability.

FAQ

Can game-based assessments promote diversity in the hiring process?

Yes, game-based assessments can support diversity by focusing on skills and behaviors rather than traditional criteria like résumés, which may contain unconscious biases. This gives candidates from diverse backgrounds a fairer chance to demonstrate their potential.

What is a game-based assessment?

A game-based assessment is a method that uses game mechanics to evaluate a candidate’s skills, competencies, and personality traits. While playing these games, candidates are assessed on aspects like problem-solving, cognitive ability, and behavior under pressure in an interactive way.

What are the advantages of game-based assessments?

Game-based assessments offer a more engaging and interactive experience for candidates, which can lead to a more positive perception of the hiring process—especially among certain groups. For employers, they provide deeper insights into both cognitive and behavioral traits, which traditional tests may miss. They also reduce the chance of socially desirable answers, as candidates tend to respond more authentically in a game environment.

How reliable are game-based assessments compared to traditional tests?

When well-designed, game-based assessments can be just as reliable—or even more reliable—than traditional tests. They assess a wide range of behaviors and cognitive abilities in a dynamic setting. However, the quality of these assessments varies greatly, so careful evaluation is essential.

How does a game-based assessment work?

Candidates participate in interactive games designed to measure specific skills and behaviors. Evaluation goes beyond just the final score—it also considers how the candidate makes decisions, handles challenges, and responds to different scenarios. These insights reveal underlying thought processes and behavioral patterns.

Are game-based assessments scientifically validated?

The main drawback is that many game-based assessments are relatively new and have not yet been extensively researched by independent academics. Providers often cite their own research, which is rarely externally validated. Without independent studies, the reliability of these assessments remains uncertain—something to keep in mind when selecting one.

How can game based assessments contribute to a better candidate experience

This can vary significantly by audience. The playful, interactive nature of game-based assessments can lower stress levels for some candidates compared to traditional tests. However, research shows that certain groups, especially those over 35, may find them more stressful. Men also tend to rate the experience more positively than women.

Can you practice game-based assessment?

You can familiarize yourself with the style of games used, but it’s difficult to "practice" for them in a traditional sense. These assessments are designed to measure natural reactions and authentic behavior, so repeated practice typically has less effect on performance than with traditional tests.

Will game-based assessments replace traditional tests in the future?

It’s likely that game-based assessments will become more common in hiring processes, but they probably won’t fully replace traditional tests. Both approaches have value and can complement each other depending on the role and the company’s needs.

How are the results of a game-based assessment analyzed?

Results are analyzed based on predefined criteria such as problem-solving ability, reaction time, and behavior under pressure. Advanced algorithms collect and interpret this data to provide a reliable, objective evaluation of a candidate’s strengths.

What kind of skills do game-based assessments measure?

They assess a wide range of abilities, including problem-solving, adaptability, decision-making under pressure, teamwork, and emotional intelligence. Depending on the design, they may also evaluate cognitive skills like memory, attention, and pattern recognition.

How long does a game-based assessment take?

Typically, these assessments last between 15 and 60 minutes, depending on the game’s complexity and the number of skills being tested. They’re usually shorter and more engaging than traditional assessments, making for a smoother candidate experience.

Are game-based assessments suitable for all roles?

They are especially effective for roles that require flexibility, creativity, problem-solving, and strong interpersonal skills. For highly technical or specialized roles, additional assessments may be needed to measure specific knowledge.

What’s the difference between a game-based and a gamified assessment?

A gamified assessment adds game-like elements (such as points or rewards) to a traditional test to increase engagement. A game-based assessment, on the other hand, is a standalone game designed specifically to evaluate certain competencies. The game itself is the primary evaluation tool, not just an enhancement.

FAQ

How can I improve my company’s retention rate?

The retention rate can be improved by investing in employee development and satisfaction. This includes offering training, career opportunities, and recognition for their contributions. A culture of open communication and attention to work-life balance can also contribute to higher retention. Additionally, offering competitive compensation and involving employees in decision-making can strengthen loyalty.

What are the benefits of growth opportunities for employee retention?

Growth opportunities can promote employee retention by giving staff a sense of direction and motivation. When they have the chance to learn and develop professionally within the company, they feel valued, which increases their loyalty. This can prevent them from leaving to seek better opportunities elsewhere. kunnen het behoud van personeel bevorderen door medewerkers een gevoel van richting en motivatie te geven. Wanneer zij de kans krijgen om te leren en zich professioneel te ontwikkelen binnen het bedrijf, voelen zij zich gewaardeerd, wat hun loyaliteit vergroot. Dit kan voorkomen dat ze vertrekken om elders betere kansen te zoeken.

What are the key factors that influence employee retention?

Key factors that influence employee retention include salary and benefits, opportunities for professional development, work-life balance, company culture, and the relationship with supervisors. Employees tend to stay longer when they feel valued, challenged, and supported in their work environment.

Why is employee retention so important for organizations?

Employee retention is important because it helps reduce recruitment and training costs for new employees, and it contributes to retaining knowledge and experience within the organization. High retention also ensures continuity within teams, leading to a more stable company culture, higher customer satisfaction, and improved business outcomes.

Which recruitment strategies help improve retention?

Recruitment strategies that can improve retention include identifying candidates who align with the company culture, using assessments to evaluate soft skills, and providing transparency about role expectations during the hiring process. Employees who feel connected to the organization and have clarity about their role are more likely to stay longer.

How can a good onboarding process contribute to higher retention?

An effective onboarding process can contribute to higher retention by helping new employees quickly adapt to their role, the company culture, and expectations. By providing support and clear information from the start, their engagement is increased, and the likelihood of them leaving early due to feelings of being overwhelmed or lacking guidance is reduced.

What is the role of company culture in retaining employees?

Company culture plays a crucial role in employee retention. When employees feel heard, valued, and connected to the values and norms of the company, they are more likely to stay. A positive culture that fosters collaboration, respect, and personal growth can significantly enhance employee motivation and satisfaction.

How can leadership and management style influence retention?

Leadership and management style have a significant impact on retention. Leaders who inspire, support, and coach their team can increase employee engagement and satisfaction. Offering autonomy and trust can lead to higher loyalty, while inefficient or negative management styles can contribute to dissatisfaction and increased employee turnover.

What is the importance of recognition and rewards for employee retention?

Recognition and rewards play an important role in employee retention by showing staff that their work is valued. This can increase their motivation and loyalty. In addition to financial rewards, compliments, promotions, and other forms of recognition can also contribute to satisfaction and retaining employees.

What role does work-life balance play in improving retention?

A balanced work-life balance plays an important role in increasing retention. By reducing stress and improving job satisfaction, employees are more likely to stay with the company. Initiatives such as flexible working hours, remote work options, and respect for personal time can contribute to this balance.

What does increasing retention mean within a company?

Increasing retention within a company means implementing strategies to keep employees with the organization for longer. This can be achieved by improving job satisfaction, offering growth opportunities, and fostering a positive and supportive company culture.

How do I measure the success of my retention strategy?

The success of a retention strategy can be measured by tracking retention rates and turnover rates, and by gaining insights from exit interviews. Additionally, employee satisfaction surveys and feedback from performance evaluations can provide valuable information about the effectiveness of the strategies applied.

What are the costs of a low retention rate?

A low retention rate can bring significant costs, such as increased expenses for recruiting and training new employees. Furthermore, the loss of experienced staff can lead to lower productivity, reduced knowledge transfer, and a negative impact on company culture.

How can I increase employee engagement?

To increase employee engagement, involve them in decision-making processes, regularly ask for their feedback, and recognize their contributions. Offering development opportunities and maintaining transparent communication can also contribute to greater engagement.

How can technology help improve employee retention?

Technology can be a tool for improving employee retention by facilitating communication, feedback, and development. By using online platforms for training, recognition, and evaluation, companies can create a more engaged and satisfied workforce.

FAQ

How long does it take to complete the tool?

Less than 10 minutes. You’ll answer 30 guided questions and get a summary of what to look for in your next assessment platform.

Can this checklist help me compare assessment providers?

Yes. By clarifying what matters most to your team, it makes comparing providers' features, pricing, and strengths much easier and more strategic.

How can I use this checklist if I’m not doing a formal RFI?

It’s equally valuable for internal evaluations, exploring new tools, or improving your current hiring process even if you’re not issuing an RFI or RFQ.

What should I look for in a modern assessment tool?

Prioritize platforms with user-friendly design, mobile compatibility, strong analytics, ATS integrations, and inclusive features like neurodiversity support.

What types of assessments should I consider in 2025?

Leading tools combine cognitive testing, situational judgment tests (SJTs), behavior assessments, and predictive AI to evaluate candidates more holistically.

Who should use an assessment checklist?

HR professionals, hiring managers, and procurement teams evaluating pre-selection solutions, especially those comparing AI-powered or compliance-driven assessment platforms.

How does this checklist help with RFIs and RFQs for assessments?

The checklist helps you define your exact requirements so you can confidently draft or respond to Requests for Information (RFI) or Requests for Quotation (RFQ) for assessment tools.

What is an assessment tool in hiring?

An assessment tool evaluates candidates’ skills, behaviors, and fit during the recruitment process. It helps improve hiring decisions and streamline pre-selection.

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