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Apples and Oranges

The brain runs on analogies and measures whether someone sees them. 'Spade is to gardening as brush is to…' Painting. How well you see analogies says a lot about how well you connect dots: across customers, across problems, across domains. In two minutes Apples and Oranges measures verbal problem-solving — a foundation for strategic thinking, advisory work and complex communication.
Time10-Minutes
TypeIntelligence
FormQuestionnaire
Perfect for:
Consultants, lawyers, journalists, copywriters, product managers, strategists, teachers, policy advisors
Consultants, lawyers, journalists, copywriters, product managers, strategists, teachers, policy advisors
Contact us for a demo of this test

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Welten logo with stylized pink and navy blue slashes followed by the word Welten in navy blue.Quooker logoHeart of Richmond logo with a pink heart shape above the text 'HEART OF RICHMOND' in dark blue.DPD company logo with red cube and grey lowercase letters 'dpd'.Continu Professionals logo with stylized text and abstract star symbol.Talent&Pro logo with slogan 'value in people' featuring a red shield with stylized 'tp' initials.Oxfam Novib logo.Vector illustration of a blue and green calculator with basic arithmetic buttons and a plus symbol on the display.
Welten company logo with stylized pink and navy blue diagonal stripes.Quooker brand logo in red text.Home of HR logo with pink abstract shape above dark blue text.DPD logo with red 3D cube icon and lowercase black letters 'dpd'.Continu Professionals logo featuring blue stylized text and an abstract figure with an extended arm.Talent & pro logo with the tagline 'value in people'.Oxfam Novib logo with a green circle and stylized black figure inside.Graph illustrating the progression from an initial point to an advanced stage with steps labeled as launched and maturing, showing growth in capabilities.
Welten company logo with stylized pink and navy blue diagonal stripes.Quooker brand logo in red text.Home of HR logo with pink abstract shape above dark blue text.DPD logo with red 3D cube icon and lowercase black letters 'dpd'.Continu Professionals logo featuring blue stylized text and an abstract figure with an extended arm.Talent & pro logo with the tagline 'value in people'.Oxfam Novib logo with a green circle and stylized black figure inside.Graph illustrating the progression from an initial point to an advanced stage with steps labeled as launched and maturing, showing growth in capabilities.
Welten company logo with stylized pink and navy blue diagonal stripes.Quooker brand logo in red text.Home of HR logo with pink abstract shape above dark blue text.DPD logo with red 3D cube icon and lowercase black letters 'dpd'.Continu Professionals logo featuring blue stylized text and an abstract figure with an extended arm.Talent & pro logo with the tagline 'value in people'.Oxfam Novib logo with a green circle and stylized black figure inside.Graph illustrating the progression from an initial point to an advanced stage with steps labeled as launched and maturing, showing growth in capabilities.

3 Reasons we love this assessment

01
Done in a few minutes
No long test environment, no proctor, no test anxiety. Open the app, play the mini-game, done. Faster than filling in an application form.
02
Just as accurate, more fun
Scientific research shows: well-designed game-based assessments measure as accurately as classic psychological tests but with less stress and more engagement.
03
Everyone gets the same shot
No advantage or disadvantage for your name, your background, or who you know. No gut feeling that midway whispers 'this one doesn't fit'.
Technical Details
Developed by Aivy on the work of Douglas Hofstadter (2001), who described analogies as 'the core of cognition'.
Explore

Measurement
Objectives

The Big Five Personality Model assesses key personality traits that influence behavior and performance:

Verbal reasoning

How well someone makes connections between words and therefore between ideas.

Information

2 minutes, 30 word pairs

Fast but substantial. Enough items for a reliable result, short enough to keep candidates engaged.

Works in any language

Available in Dutch and English. The analogies are culturally neutral. No domain-specific knowledge required.

Measures abstract thinking

Whoever sees analogies also sees links between seemingly unrelated things.

Scientific foundation

Our test correlates at .52 with the International Cognitive Ability Resource. A strong validation for cognitive reasoning.

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