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The ultimate guide to assessments

An assessment is a standardised measurement of a candidate's characteristics, such as cognitive ability, personality, motivation and culture preference. Organisations use assessments in hiring to decide more objectively who is suitable for a role. Validated assessments predict job performance demonstrably better than a CV or an unstructured interview.

This guide is written for recruiters, HR managers and hiring managers who are considering assessments or want to improve how they use them. You will read what an assessment is, which types exist, which tests hold up scientifically and how to choose the right one. Updated September 2026.

What is an assessment?

An assessment maps a candidate's characteristics with questionnaires and tests that are identical for everyone. The outcome is an objective picture of strengths and weaker points, set against what the role requires. You no longer rely on what someone says they can do, but on what the measurement shows.

Say you are hiring an accountant. Accuracy is decisive for that role. In an interview almost every candidate will claim to be precise. A personality test that measures conscientiousness gives an independent answer to that question. That is exactly what an assessment is for.

Assessments have been in use since the First World War, when armies screened recruits with personality questionnaires. Business adoption followed decades later. The range of instruments has grown so much since then that the main question is no longer whether to use an assessment, but which assessment fits your role and your process.

What types of assessments exist?

Broadly there are three types, grouped by the purpose they serve. This guide is mostly about the selection assessment, but the other two are common in practice and regularly get mixed up.

TypePurposeWhenTypical components
Selection assessmentDetermine whether a candidate fits the role and organisationDuring the hiring processPersonality test, cognitive ability test, culture and values questionnaire, situational judgement test
Development assessmentMap an employee's growth potentialDuring employmentCompetency test, personality test, in-depth interview, role play
Career assessmentAdvise on a next career stepAt a job change or reorientationSimilar to selection, focused on talents and interests

A common mistake is using a development assessment to select candidates. Development instruments are built to start conversations, not to predict who will perform best. The reverse also holds, a selection test says little about how someone can grow.

What does an assessment consist of?

A selection assessment usually combines several instruments. Each component measures something different and has a different predictive value depending on the role.

Personality test

Measures how someone behaves, communicates and responds to pressure. Candidates indicate to what extent statements apply to them. There are no right or wrong answers. Good tests include checks for socially desirable answering and approach the same trait from several angles.

Cognitive ability test

Also called an intelligence test or aptitude test. Measures under time pressure how well someone reasons with numbers, words and figures. Cognitive ability is one of the strongest predictors of job performance across almost all roles. Read how to use it fairly in our article on intelligence tests in recruitment.

Motivation and core values

Measures what motivates someone and what they find important in work. A widely used framework is Schwartz's theory of basic values, which distinguishes ten universal values such as self-direction, achievement, security and benevolence. A large gap between a new hire's values and those of the organisation is a common reason for early departure.

Culture fit

Measures whether a candidate's working style and preferences match how your organisation actually works. Think of hierarchy, pace, degree of structure and way of collaborating. Someone who struggles under tight direction fits better in a flat organisation, however strong the rest of the profile is.

Situational judgement test

Presents realistic work scenarios and asks how the candidate would act. This measures judgement and behaviour in context, feels relevant to candidates and is hard to game.

Game-based assessment

Measures cognitive and personality traits through short interactive tasks instead of questionnaires. Candidates find it more pleasant and completion rates are typically higher. Selection Lab offers game-based assessments per construct, such as the Problem Solving Game, the Adaptability Game and the Culture Fit Game.

Which personality test is suitable for selection?

Not every well-known personality test is suitable for selecting candidates. Two criteria decide whether a test is usable. Validity, does the test measure what it claims to measure and does it predict job performance? And reliability, does the same person get roughly the same result when retested?

TestWhat it measuresScientific basisSuitable for selectionSuitable for development
Big FiveFive personality dimensions (OCEAN) on a scaleStrong, decades of independent researchYesLimited, personality is stable
HEXACOSix dimensions, Big Five plus honesty-humilityStrong, growing body of studiesYesLimited
MBTISixteen personality typesWeak, low test-retest reliabilityNoSelf-insight only
DISCObservable behaviour in four stylesLimited, little independent validationNoYes, for teams and communication
Insights DiscoveryPreferences and pitfalls in four coloursLimited, mostly the provider's own researchNo, built for self-insightYes
Management DrivesSix drives in coloursLittle independent researchNoYes, for team and organisation development

The Big Five and HEXACO are the only two in this comparison that qualify for selection. Both measure personality as dimensions you score on, not as types you are sorted into. That makes candidates comparable and produces scores that predict job performance. For selection, conscientiousness and, in HEXACO, honesty-humility are the dimensions to watch most closely.

Colour-based tests such as DISC and Insights are popular because they are instantly recognisable. For team days and communication training that is a strength. For predicting who will do a job well the evidence is missing, and that is what a selection process needs.

Source: Schmidt & Hunter, 1998; Sackett et al., 2022; Ashton & Lee, 2007

How does a cognitive ability test work in an assessment?

A cognitive ability test consists of several short sections completed under time pressure. Work experience plays no role, the test measures how quickly and accurately someone processes new information. These are the most common sections.

  • Number series, spot the pattern in a row of numbers and fill in the next one
  • Figure series and matrices, choose the correct figure based on a movement or similarity pattern
  • Analogies, recognise the relationship between two words and apply it to a second pair
  • Syllogisms, draw the only logically valid conclusion from two statements
  • Antonyms, choose the word with the opposite meaning
  • Diagrams, show the relationship between concepts in overlapping circles
  • Word problems, solve a calculation wrapped in a piece of text

An example of a number series is 3, 6, 12, 24 followed by a question mark. The hidden rule is multiply by two, so the answer is 48. One item like this measures logical reasoning and numeracy at the same time.

An IQ test and a cognitive ability test look alike, but the output differs. An IQ test expresses intelligence in a single number. A cognitive ability test sets the score against a norm group or a job profile, so you can see whether the level is sufficient for the role. For selection that is the useful question. Someone far above the level of the role gets bored sooner and leaves earlier.

Candidates can practise for a cognitive ability test and it raises their score slightly, mostly the first time. That is no reason to discourage practice. Someone who knows the question format loses no points to unfamiliarity and shows what they can really do. It is fairer to offer every candidate a practice version than to leave it to chance who has practised.

Source: Hausknecht et al., 2007

What are the pros and cons of assessments?

An assessment is an investment in time and money, so asking whether it pays off is fair. The benefits are well researched. The drawbacks are practical and can largely be managed with the right choice.

ProsCons
Predicts job performance better than a CV or unstructured interviewCosts money per candidate, prices vary widely by provider and type
Reduces the chance of a mis-hire and the cost of early departureAdds a step to the process, which can pinch on a tight timeline
Produces targeted interview questions based on strengths and weak pointsChoosing the right type takes time, the wrong choice measures the wrong thing
Gives every candidate the same questions and so reduces the influence of biasSome groups score lower on average on cognitive tests, monitoring is needed
Candidates feel taken seriously and can use the report themselvesA long or unclear test increases drop-off, especially for scarce profiles

The argument that carries the most weight is the mis-hire. A wrong hire costs salary, onboarding time, coaching and recruiting again. What that bill amounts to in your organisation depends on role and level, but in almost every case it is a multiple of what an assessment costs.

What is the difference between an online and an in-person assessment?

An online assessment is completed by the candidate alone, at a time and place of their choosing, usually within 45 minutes. An in-person assessment takes place in an assessment centre with interviews, role plays and tests, guided by a psychologist, and often takes a full day.

Online is cheaper, scalable and easy to build into an existing process. Several candidates complete it at once and the result lands directly in your ATS. What you miss is observation of non-verbal behaviour and the chance for candidates to ask questions along the way.

In-person is more thorough and gives a richer picture, but requires specialised staff and sometimes actors. For executive roles or a single high-stakes appointment that can be worth it. For the majority of vacancies, and certainly at volume, an online assessment is the logical choice. An online measurement early in the process followed by a structured interview combines the strengths of both.

When should you use an assessment in the hiring process?

As early as is reasonable. Many organisations only bring in the assessment after two or three interviews. By then the recruiter has already formed an opinion and the result serves to confirm rather than inform. Most of the value of objective information is lost at that point.

Deploy the assessment right after an initial screening, before the first substantive interview. That way you already know where the strengths are and where to probe critically. If the report says a candidate for a control function works with little structure, that is the topic of the conversation. In high-volume hiring, a short screening via SmartChat by Selection Lab, the conversational AI via WhatsApp, followed by a short assessment works as a first filter without recruiter involvement.

What should you look for when choosing an assessment?

The market is large and so are the differences in quality. Five questions help separate the good from the rest. For a fuller overview of providers, see our top 20 assessment providers in the Netherlands and our checklist of 10 things to watch out for when buying assessments.

  • Does the test predict job performance? Ask for the validation research. A provider that cannot or will not share it is out.
  • Is the test reliable? The same candidate should get a comparable result when retested. In the Netherlands a positive COTAN review by the NIP is a good sign.
  • Does the test fit the role? A warehouse picker and a financial controller need different instruments. One test for all roles lowers predictive value.
  • What is the candidate experience like? Look at duration, mobile usability and whether candidates get their results back. Drop-off during the assessment signals that the test is too long or too unclear.
  • Is it legally sound? Under GDPR you need a legal basis and must inform candidates about what you measure, why and how long you keep the data. AI systems used in recruitment and selection are classified as high-risk under the EU AI Act, which sets requirements for explainability and human oversight.

Unsure whether you need a broad assessment or whether one targeted test will do? Read the difference between a skill test and an assessment.

How does Selection Lab use assessments?

Selection Lab is an Amsterdam-based HR-tech platform that combines validated assessments, game-based assessments and conversational AI screening via WhatsApp in one selection flow, connected to your ATS. Every test we offer meets the criteria in this guide. Per role you set the balance between predictive power, candidate experience and fairness.

More than 500 organisations work with Selection Lab. Dentons saw quality of hire rise by 13.5%. DPD reached an 89% completion rate by combining assessments with SmartChat. FrieslandCampina screened 23,000 applicants across 18 countries through one process.

Want to see how an assessment fits into your hiring process? Book a demo and we will walk through your current process and the options in half an hour.

Frequently asked questions about assessments

What is an assessment?

An assessment is a standardised measurement of a candidate's characteristics, such as cognitive ability, personality, motivation and culture preference. Organisations use assessments in hiring to decide more objectively who is suitable for a role.

What types of assessments exist?

There are three main types. A selection assessment determines whether a candidate fits a role. A development assessment maps an employee's growth potential. A career assessment advises on a next career step. You can also distinguish online assessments from in-person assessments in an assessment centre.

How long does an online assessment take?

A short screening assessment takes five to fifteen minutes. A standard combination of a personality test and a cognitive ability test takes twenty to forty minutes. A full assessment with several instruments can take 45 to 90 minutes. An in-person assessment in an assessment centre often takes a full day.

Which personality test is most reliable for selection?

The Big Five and HEXACO have the strongest scientific basis and predict job performance. Type tests such as MBTI and colour tests such as DISC and Insights Discovery are not suitable for selection, because evidence for their predictive value is missing or their test-retest reliability is low.

Can you use an assessment to reject candidates?

Yes, provided you comply with GDPR and the test does not discriminate. You need a legal basis, usually legitimate interest, and you must inform candidates in advance about what you measure and how long you keep the data. Never use the result as the only filter and combine it with a structured interview.

Can candidates practise for an assessment?

For a cognitive ability test, yes. Practice raises the score slightly, mostly the first time, because the candidate gets used to the question format and pace. It is fairer to offer every candidate a practice version. For a personality test practice has little effect, there are no right or wrong answers.

How much does an assessment cost?

Prices vary widely by provider, type and volume. A short online assessment costs a fraction of a day in an assessment centre with a psychologist and actors. Weigh the price against what a mis-hire costs in salary, onboarding and recruiting again. That bill is almost always a multiple of the price of an assessment.

Written by Lotte Welten, CEO and co-founder at Selection Lab.

FAQ

Can game-based assessments promote diversity in the hiring process?

Yes, game-based assessments can support diversity by focusing on skills and behaviors rather than traditional criteria like résumés, which may contain unconscious biases. This gives candidates from diverse backgrounds a fairer chance to demonstrate their potential.

What is a game-based assessment?

A game-based assessment is a method that uses game mechanics to evaluate a candidate’s skills, competencies, and personality traits. While playing these games, candidates are assessed on aspects like problem-solving, cognitive ability, and behavior under pressure in an interactive way.

What are the advantages of game-based assessments?

Game-based assessments offer a more engaging and interactive experience for candidates, which can lead to a more positive perception of the hiring process—especially among certain groups. For employers, they provide deeper insights into both cognitive and behavioral traits, which traditional tests may miss. They also reduce the chance of socially desirable answers, as candidates tend to respond more authentically in a game environment.

How reliable are game-based assessments compared to traditional tests?

When well-designed, game-based assessments can be just as reliable—or even more reliable—than traditional tests. They assess a wide range of behaviors and cognitive abilities in a dynamic setting. However, the quality of these assessments varies greatly, so careful evaluation is essential.

How does a game-based assessment work?

Candidates participate in interactive games designed to measure specific skills and behaviors. Evaluation goes beyond just the final score—it also considers how the candidate makes decisions, handles challenges, and responds to different scenarios. These insights reveal underlying thought processes and behavioral patterns.

Are game-based assessments scientifically validated?

The main drawback is that many game-based assessments are relatively new and have not yet been extensively researched by independent academics. Providers often cite their own research, which is rarely externally validated. Without independent studies, the reliability of these assessments remains uncertain—something to keep in mind when selecting one.

How can game based assessments contribute to a better candidate experience

This can vary significantly by audience. The playful, interactive nature of game-based assessments can lower stress levels for some candidates compared to traditional tests. However, research shows that certain groups, especially those over 35, may find them more stressful. Men also tend to rate the experience more positively than women.

Can you practice game-based assessment?

You can familiarize yourself with the style of games used, but it’s difficult to "practice" for them in a traditional sense. These assessments are designed to measure natural reactions and authentic behavior, so repeated practice typically has less effect on performance than with traditional tests.

Will game-based assessments replace traditional tests in the future?

It’s likely that game-based assessments will become more common in hiring processes, but they probably won’t fully replace traditional tests. Both approaches have value and can complement each other depending on the role and the company’s needs.

How are the results of a game-based assessment analyzed?

Results are analyzed based on predefined criteria such as problem-solving ability, reaction time, and behavior under pressure. Advanced algorithms collect and interpret this data to provide a reliable, objective evaluation of a candidate’s strengths.

What kind of skills do game-based assessments measure?

They assess a wide range of abilities, including problem-solving, adaptability, decision-making under pressure, teamwork, and emotional intelligence. Depending on the design, they may also evaluate cognitive skills like memory, attention, and pattern recognition.

How long does a game-based assessment take?

Typically, these assessments last between 15 and 60 minutes, depending on the game’s complexity and the number of skills being tested. They’re usually shorter and more engaging than traditional assessments, making for a smoother candidate experience.

Are game-based assessments suitable for all roles?

They are especially effective for roles that require flexibility, creativity, problem-solving, and strong interpersonal skills. For highly technical or specialized roles, additional assessments may be needed to measure specific knowledge.

What’s the difference between a game-based and a gamified assessment?

A gamified assessment adds game-like elements (such as points or rewards) to a traditional test to increase engagement. A game-based assessment, on the other hand, is a standalone game designed specifically to evaluate certain competencies. The game itself is the primary evaluation tool, not just an enhancement.

FAQ

How can I improve my company’s retention rate?

The retention rate can be improved by investing in employee development and satisfaction. This includes offering training, career opportunities, and recognition for their contributions. A culture of open communication and attention to work-life balance can also contribute to higher retention. Additionally, offering competitive compensation and involving employees in decision-making can strengthen loyalty.

What are the benefits of growth opportunities for employee retention?

Growth opportunities can promote employee retention by giving staff a sense of direction and motivation. When they have the chance to learn and develop professionally within the company, they feel valued, which increases their loyalty. This can prevent them from leaving to seek better opportunities elsewhere. kunnen het behoud van personeel bevorderen door medewerkers een gevoel van richting en motivatie te geven. Wanneer zij de kans krijgen om te leren en zich professioneel te ontwikkelen binnen het bedrijf, voelen zij zich gewaardeerd, wat hun loyaliteit vergroot. Dit kan voorkomen dat ze vertrekken om elders betere kansen te zoeken.

What are the key factors that influence employee retention?

Key factors that influence employee retention include salary and benefits, opportunities for professional development, work-life balance, company culture, and the relationship with supervisors. Employees tend to stay longer when they feel valued, challenged, and supported in their work environment.

Why is employee retention so important for organizations?

Employee retention is important because it helps reduce recruitment and training costs for new employees, and it contributes to retaining knowledge and experience within the organization. High retention also ensures continuity within teams, leading to a more stable company culture, higher customer satisfaction, and improved business outcomes.

Which recruitment strategies help improve retention?

Recruitment strategies that can improve retention include identifying candidates who align with the company culture, using assessments to evaluate soft skills, and providing transparency about role expectations during the hiring process. Employees who feel connected to the organization and have clarity about their role are more likely to stay longer.

How can a good onboarding process contribute to higher retention?

An effective onboarding process can contribute to higher retention by helping new employees quickly adapt to their role, the company culture, and expectations. By providing support and clear information from the start, their engagement is increased, and the likelihood of them leaving early due to feelings of being overwhelmed or lacking guidance is reduced.

What is the role of company culture in retaining employees?

Company culture plays a crucial role in employee retention. When employees feel heard, valued, and connected to the values and norms of the company, they are more likely to stay. A positive culture that fosters collaboration, respect, and personal growth can significantly enhance employee motivation and satisfaction.

How can leadership and management style influence retention?

Leadership and management style have a significant impact on retention. Leaders who inspire, support, and coach their team can increase employee engagement and satisfaction. Offering autonomy and trust can lead to higher loyalty, while inefficient or negative management styles can contribute to dissatisfaction and increased employee turnover.

What is the importance of recognition and rewards for employee retention?

Recognition and rewards play an important role in employee retention by showing staff that their work is valued. This can increase their motivation and loyalty. In addition to financial rewards, compliments, promotions, and other forms of recognition can also contribute to satisfaction and retaining employees.

What role does work-life balance play in improving retention?

A balanced work-life balance plays an important role in increasing retention. By reducing stress and improving job satisfaction, employees are more likely to stay with the company. Initiatives such as flexible working hours, remote work options, and respect for personal time can contribute to this balance.

What does increasing retention mean within a company?

Increasing retention within a company means implementing strategies to keep employees with the organization for longer. This can be achieved by improving job satisfaction, offering growth opportunities, and fostering a positive and supportive company culture.

How do I measure the success of my retention strategy?

The success of a retention strategy can be measured by tracking retention rates and turnover rates, and by gaining insights from exit interviews. Additionally, employee satisfaction surveys and feedback from performance evaluations can provide valuable information about the effectiveness of the strategies applied.

What are the costs of a low retention rate?

A low retention rate can bring significant costs, such as increased expenses for recruiting and training new employees. Furthermore, the loss of experienced staff can lead to lower productivity, reduced knowledge transfer, and a negative impact on company culture.

How can I increase employee engagement?

To increase employee engagement, involve them in decision-making processes, regularly ask for their feedback, and recognize their contributions. Offering development opportunities and maintaining transparent communication can also contribute to greater engagement.

How can technology help improve employee retention?

Technology can be a tool for improving employee retention by facilitating communication, feedback, and development. By using online platforms for training, recognition, and evaluation, companies can create a more engaged and satisfied workforce.

FAQ

How long does it take to complete the tool?

Less than 10 minutes. You’ll answer 30 guided questions and get a summary of what to look for in your next assessment platform.

Can this checklist help me compare assessment providers?

Yes. By clarifying what matters most to your team, it makes comparing providers' features, pricing, and strengths much easier and more strategic.

How can I use this checklist if I’m not doing a formal RFI?

It’s equally valuable for internal evaluations, exploring new tools, or improving your current hiring process even if you’re not issuing an RFI or RFQ.

What should I look for in a modern assessment tool?

Prioritize platforms with user-friendly design, mobile compatibility, strong analytics, ATS integrations, and inclusive features like neurodiversity support.

What types of assessments should I consider in 2025?

Leading tools combine cognitive testing, situational judgment tests (SJTs), behavior assessments, and predictive AI to evaluate candidates more holistically.

Who should use an assessment checklist?

HR professionals, hiring managers, and procurement teams evaluating pre-selection solutions, especially those comparing AI-powered or compliance-driven assessment platforms.

How does this checklist help with RFIs and RFQs for assessments?

The checklist helps you define your exact requirements so you can confidently draft or respond to Requests for Information (RFI) or Requests for Quotation (RFQ) for assessment tools.

What is an assessment tool in hiring?

An assessment tool evaluates candidates’ skills, behaviors, and fit during the recruitment process. It helps improve hiring decisions and streamline pre-selection.

Game-based assessment packs

← Our Blog

The ultimate guide to assessments

What an assessment is, which types exist, which tests hold up scientifically and how to choose one.
Lotte Welten
CEO and co-founder at Selection Lab
Read time: Approx
4 min

An assessment is a standardised measurement of a candidate's characteristics, such as cognitive ability, personality, motivation and culture preference. Organisations use assessments in hiring to decide more objectively who is suitable for a role. Validated assessments predict job performance demonstrably better than a CV or an unstructured interview.

This guide is written for recruiters, HR managers and hiring managers who are considering assessments or want to improve how they use them. You will read what an assessment is, which types exist, which tests hold up scientifically and how to choose the right one. Updated September 2026.

What is an assessment?

An assessment maps a candidate's characteristics with questionnaires and tests that are identical for everyone. The outcome is an objective picture of strengths and weaker points, set against what the role requires. You no longer rely on what someone says they can do, but on what the measurement shows.

Say you are hiring an accountant. Accuracy is decisive for that role. In an interview almost every candidate will claim to be precise. A personality test that measures conscientiousness gives an independent answer to that question. That is exactly what an assessment is for.

Assessments have been in use since the First World War, when armies screened recruits with personality questionnaires. Business adoption followed decades later. The range of instruments has grown so much since then that the main question is no longer whether to use an assessment, but which assessment fits your role and your process.

What types of assessments exist?

Broadly there are three types, grouped by the purpose they serve. This guide is mostly about the selection assessment, but the other two are common in practice and regularly get mixed up.

TypePurposeWhenTypical components
Selection assessmentDetermine whether a candidate fits the role and organisationDuring the hiring processPersonality test, cognitive ability test, culture and values questionnaire, situational judgement test
Development assessmentMap an employee's growth potentialDuring employmentCompetency test, personality test, in-depth interview, role play
Career assessmentAdvise on a next career stepAt a job change or reorientationSimilar to selection, focused on talents and interests

A common mistake is using a development assessment to select candidates. Development instruments are built to start conversations, not to predict who will perform best. The reverse also holds, a selection test says little about how someone can grow.

What does an assessment consist of?

A selection assessment usually combines several instruments. Each component measures something different and has a different predictive value depending on the role.

Personality test

Measures how someone behaves, communicates and responds to pressure. Candidates indicate to what extent statements apply to them. There are no right or wrong answers. Good tests include checks for socially desirable answering and approach the same trait from several angles.

Cognitive ability test

Also called an intelligence test or aptitude test. Measures under time pressure how well someone reasons with numbers, words and figures. Cognitive ability is one of the strongest predictors of job performance across almost all roles. Read how to use it fairly in our article on intelligence tests in recruitment.

Motivation and core values

Measures what motivates someone and what they find important in work. A widely used framework is Schwartz's theory of basic values, which distinguishes ten universal values such as self-direction, achievement, security and benevolence. A large gap between a new hire's values and those of the organisation is a common reason for early departure.

Culture fit

Measures whether a candidate's working style and preferences match how your organisation actually works. Think of hierarchy, pace, degree of structure and way of collaborating. Someone who struggles under tight direction fits better in a flat organisation, however strong the rest of the profile is.

Situational judgement test

Presents realistic work scenarios and asks how the candidate would act. This measures judgement and behaviour in context, feels relevant to candidates and is hard to game.

Game-based assessment

Measures cognitive and personality traits through short interactive tasks instead of questionnaires. Candidates find it more pleasant and completion rates are typically higher. Selection Lab offers game-based assessments per construct, such as the Problem Solving Game, the Adaptability Game and the Culture Fit Game.

Which personality test is suitable for selection?

Not every well-known personality test is suitable for selecting candidates. Two criteria decide whether a test is usable. Validity, does the test measure what it claims to measure and does it predict job performance? And reliability, does the same person get roughly the same result when retested?

TestWhat it measuresScientific basisSuitable for selectionSuitable for development
Big FiveFive personality dimensions (OCEAN) on a scaleStrong, decades of independent researchYesLimited, personality is stable
HEXACOSix dimensions, Big Five plus honesty-humilityStrong, growing body of studiesYesLimited
MBTISixteen personality typesWeak, low test-retest reliabilityNoSelf-insight only
DISCObservable behaviour in four stylesLimited, little independent validationNoYes, for teams and communication
Insights DiscoveryPreferences and pitfalls in four coloursLimited, mostly the provider's own researchNo, built for self-insightYes
Management DrivesSix drives in coloursLittle independent researchNoYes, for team and organisation development

The Big Five and HEXACO are the only two in this comparison that qualify for selection. Both measure personality as dimensions you score on, not as types you are sorted into. That makes candidates comparable and produces scores that predict job performance. For selection, conscientiousness and, in HEXACO, honesty-humility are the dimensions to watch most closely.

Colour-based tests such as DISC and Insights are popular because they are instantly recognisable. For team days and communication training that is a strength. For predicting who will do a job well the evidence is missing, and that is what a selection process needs.

Source: Schmidt & Hunter, 1998; Sackett et al., 2022; Ashton & Lee, 2007

How does a cognitive ability test work in an assessment?

A cognitive ability test consists of several short sections completed under time pressure. Work experience plays no role, the test measures how quickly and accurately someone processes new information. These are the most common sections.

  • Number series, spot the pattern in a row of numbers and fill in the next one
  • Figure series and matrices, choose the correct figure based on a movement or similarity pattern
  • Analogies, recognise the relationship between two words and apply it to a second pair
  • Syllogisms, draw the only logically valid conclusion from two statements
  • Antonyms, choose the word with the opposite meaning
  • Diagrams, show the relationship between concepts in overlapping circles
  • Word problems, solve a calculation wrapped in a piece of text

An example of a number series is 3, 6, 12, 24 followed by a question mark. The hidden rule is multiply by two, so the answer is 48. One item like this measures logical reasoning and numeracy at the same time.

An IQ test and a cognitive ability test look alike, but the output differs. An IQ test expresses intelligence in a single number. A cognitive ability test sets the score against a norm group or a job profile, so you can see whether the level is sufficient for the role. For selection that is the useful question. Someone far above the level of the role gets bored sooner and leaves earlier.

Candidates can practise for a cognitive ability test and it raises their score slightly, mostly the first time. That is no reason to discourage practice. Someone who knows the question format loses no points to unfamiliarity and shows what they can really do. It is fairer to offer every candidate a practice version than to leave it to chance who has practised.

Source: Hausknecht et al., 2007

What are the pros and cons of assessments?

An assessment is an investment in time and money, so asking whether it pays off is fair. The benefits are well researched. The drawbacks are practical and can largely be managed with the right choice.

ProsCons
Predicts job performance better than a CV or unstructured interviewCosts money per candidate, prices vary widely by provider and type
Reduces the chance of a mis-hire and the cost of early departureAdds a step to the process, which can pinch on a tight timeline
Produces targeted interview questions based on strengths and weak pointsChoosing the right type takes time, the wrong choice measures the wrong thing
Gives every candidate the same questions and so reduces the influence of biasSome groups score lower on average on cognitive tests, monitoring is needed
Candidates feel taken seriously and can use the report themselvesA long or unclear test increases drop-off, especially for scarce profiles

The argument that carries the most weight is the mis-hire. A wrong hire costs salary, onboarding time, coaching and recruiting again. What that bill amounts to in your organisation depends on role and level, but in almost every case it is a multiple of what an assessment costs.

What is the difference between an online and an in-person assessment?

An online assessment is completed by the candidate alone, at a time and place of their choosing, usually within 45 minutes. An in-person assessment takes place in an assessment centre with interviews, role plays and tests, guided by a psychologist, and often takes a full day.

Online is cheaper, scalable and easy to build into an existing process. Several candidates complete it at once and the result lands directly in your ATS. What you miss is observation of non-verbal behaviour and the chance for candidates to ask questions along the way.

In-person is more thorough and gives a richer picture, but requires specialised staff and sometimes actors. For executive roles or a single high-stakes appointment that can be worth it. For the majority of vacancies, and certainly at volume, an online assessment is the logical choice. An online measurement early in the process followed by a structured interview combines the strengths of both.

When should you use an assessment in the hiring process?

As early as is reasonable. Many organisations only bring in the assessment after two or three interviews. By then the recruiter has already formed an opinion and the result serves to confirm rather than inform. Most of the value of objective information is lost at that point.

Deploy the assessment right after an initial screening, before the first substantive interview. That way you already know where the strengths are and where to probe critically. If the report says a candidate for a control function works with little structure, that is the topic of the conversation. In high-volume hiring, a short screening via SmartChat by Selection Lab, the conversational AI via WhatsApp, followed by a short assessment works as a first filter without recruiter involvement.

What should you look for when choosing an assessment?

The market is large and so are the differences in quality. Five questions help separate the good from the rest. For a fuller overview of providers, see our top 20 assessment providers in the Netherlands and our checklist of 10 things to watch out for when buying assessments.

  • Does the test predict job performance? Ask for the validation research. A provider that cannot or will not share it is out.
  • Is the test reliable? The same candidate should get a comparable result when retested. In the Netherlands a positive COTAN review by the NIP is a good sign.
  • Does the test fit the role? A warehouse picker and a financial controller need different instruments. One test for all roles lowers predictive value.
  • What is the candidate experience like? Look at duration, mobile usability and whether candidates get their results back. Drop-off during the assessment signals that the test is too long or too unclear.
  • Is it legally sound? Under GDPR you need a legal basis and must inform candidates about what you measure, why and how long you keep the data. AI systems used in recruitment and selection are classified as high-risk under the EU AI Act, which sets requirements for explainability and human oversight.

Unsure whether you need a broad assessment or whether one targeted test will do? Read the difference between a skill test and an assessment.

How does Selection Lab use assessments?

Selection Lab is an Amsterdam-based HR-tech platform that combines validated assessments, game-based assessments and conversational AI screening via WhatsApp in one selection flow, connected to your ATS. Every test we offer meets the criteria in this guide. Per role you set the balance between predictive power, candidate experience and fairness.

More than 500 organisations work with Selection Lab. Dentons saw quality of hire rise by 13.5%. DPD reached an 89% completion rate by combining assessments with SmartChat. FrieslandCampina screened 23,000 applicants across 18 countries through one process.

Want to see how an assessment fits into your hiring process? Book a demo and we will walk through your current process and the options in half an hour.

Frequently asked questions about assessments

What is an assessment?

An assessment is a standardised measurement of a candidate's characteristics, such as cognitive ability, personality, motivation and culture preference. Organisations use assessments in hiring to decide more objectively who is suitable for a role.

What types of assessments exist?

There are three main types. A selection assessment determines whether a candidate fits a role. A development assessment maps an employee's growth potential. A career assessment advises on a next career step. You can also distinguish online assessments from in-person assessments in an assessment centre.

How long does an online assessment take?

A short screening assessment takes five to fifteen minutes. A standard combination of a personality test and a cognitive ability test takes twenty to forty minutes. A full assessment with several instruments can take 45 to 90 minutes. An in-person assessment in an assessment centre often takes a full day.

Which personality test is most reliable for selection?

The Big Five and HEXACO have the strongest scientific basis and predict job performance. Type tests such as MBTI and colour tests such as DISC and Insights Discovery are not suitable for selection, because evidence for their predictive value is missing or their test-retest reliability is low.

Can you use an assessment to reject candidates?

Yes, provided you comply with GDPR and the test does not discriminate. You need a legal basis, usually legitimate interest, and you must inform candidates in advance about what you measure and how long you keep the data. Never use the result as the only filter and combine it with a structured interview.

Can candidates practise for an assessment?

For a cognitive ability test, yes. Practice raises the score slightly, mostly the first time, because the candidate gets used to the question format and pace. It is fairer to offer every candidate a practice version. For a personality test practice has little effect, there are no right or wrong answers.

How much does an assessment cost?

Prices vary widely by provider, type and volume. A short online assessment costs a fraction of a day in an assessment centre with a psychologist and actors. Weigh the price against what a mis-hire costs in salary, onboarding and recruiting again. That bill is almost always a multiple of the price of an assessment.

Written by Lotte Welten, CEO and co-founder at Selection Lab.