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Carrefour Belgium, with more than 700 stores and 16,000 colleagues, is one of the country's largest retailers. To tackle its recruitment challenges, the organization chose Selection Lab as its partner. After deploying chat and conversational AI within high-volume recruitment, Carrefour discovered that speed alone isn't enough. By combining chat with assessments in a single platform, both efficiency and quality are now better secured.
Carrefour faced a clear challenge: in a tight labor market, the organization needed to process a diverse pool of candidates, from store employees to managers and head office roles, totaling 20,000 candidates per year. Finding the right people within that pool, before they accept another offer, and doing so efficiently without compromising quality, is no small feat. Manually screening every CV, following up by phone, and managing the administration for that volume of candidates left recruiters drowning in process and paperwork. Chat provided a way out. Screening became automated, and every candidate was attended to immediately, whenever it suited them. Time to process dropped from days to minutes. The process ran 24/7, with no waiting time. Candidates valued the speed and directness, and recruiters no longer felt like administrative middlemen.
Yet chat created its own set of challenges. Retention declined, no-show rates at interviews climbed, and the mismatch between candidate and role grew wider. Chat made the process faster and more efficient, but it couldn't assess whether someone was actually a good fit or whether they'd show up at all.
Tailored assessments, built around each candidate group, are the answer. But only when seamlessly integrated with chat.
“Speed is essential in our sector, but it should never come at the expense of meaningful human contact. Thanks to Selection Lab, we found that balance: the efficiency of an AI-supported process, grounded in scientifically validated principles, that frees up time for what truly matters, personal conversation and building lasting relationships.” - Tristan de Wree, Manager Recruitment and Internal Mobility, Carrefour Belgium
Choosing Selection Lab was a natural fit for Carrefour: one partner bringing together chat and a range of skills assessments in a single, integrated approach. Speed and quality no longer have to work against each other; they reinforce one another. Candidates move through one smooth flow tailored to their profile, without switching between different systems. The result is less unwanted drop-off and a stronger match between profile, motivation, and role.
For recruiters, this represents a meaningful shift. Where a large part of their time was previously consumed by candidates who ultimately weren't the right fit, they can now dedicate 80% of their time to human conversations and building genuine connections. That human element is at the heart of recruitment and as AI continues to advance, it only becomes more valuable. Because even in the future, the human recruiter remains indispensable in making the right connection.
Together, these capabilities address the most critical bottlenecks in the recruitment process. The process works efficiently for both candidate and recruiter, while ensuring every candidate group is served in a way that fits them. The result: high employee retention and fully automated administration.
About Carrefour
Carrefour is one of the world's largest food retailers, operating in more than 40 countries with over 15,000 stores and 500,000 employees worldwide. In Belgium, Carrefour has more than 700 stores and 16,000 colleagues. Its ambition: a sustainable food transition for everyone, and to be the favorite neighborhood store.
About Selection Lab
Selection Lab offers one integrated platform for all types of skills assessments, all scientifically validated, covering both white and blue collar roles, from traditional formats to short, interactive, and game-based assessments. The platform integrates directly with existing ATS systems and is complemented by conversational AI that supports recruiters wherever and whenever it's needed.