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Online Marketing

Algorithms shift, platforms come and go. The question isn't whether your candidate was once a good marketer, but whether they still are today.

Time

15 minutes

Type

Hard skills test

Form

Multiple choice

Perfect for:
SEO specialists, PPC managers, Performance marketers, Content marketers, Social media managers, Marketing trainees, E-commerce specialists
SEO specialists, PPC managers, Performance marketers, Content marketers, Social media managers, Marketing trainees, E-commerce specialists
Contact us for a demo of this test
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More than 500 companies worldwide already trust Selection Lab

Welten logo with stylized pink and navy blue slashes followed by the word Welten in navy blue.Quooker logoHeart of Richmond logo with a pink heart shape above the text 'HEART OF RICHMOND' in dark blue.DPD company logo with red cube and grey lowercase letters 'dpd'.Continu Professionals logo with stylized text and abstract star symbol.Talent&Pro logo with slogan 'value in people' featuring a red shield with stylized 'tp' initials.Oxfam Novib logo.HOUTHOFF wordmark in dark blue with a horizontal line underneath.Vector illustration of a blue and green calculator with basic arithmetic buttons and a plus symbol on the display.RGF Staffing company logo with stylized R in blue and gray text.Word unique with stylized lowercase teal u and black abstract icon above it.knab logo text in lowercase with a periodTeleperformance logo with pink and purple stylized TP and the tagline each interaction matters.KPN company logo featuring a green abstract shape with a crown inside and the text kpn.
Welten company logo with stylized pink and navy blue diagonal stripes.Quooker brand logo in red text.Home of HR logo with pink abstract shape above dark blue text.DPD logo with red 3D cube icon and lowercase black letters 'dpd'.Continu Professionals logo featuring blue stylized text and an abstract figure with an extended arm.Talent & pro logo with the tagline 'value in people'.Oxfam Novib logo with a green circle and stylized black figure inside.Graph illustrating the progression from an initial point to an advanced stage with steps labeled as launched and maturing, showing growth in capabilities.
Welten company logo with stylized pink and navy blue diagonal stripes.Quooker brand logo in red text.Home of HR logo with pink abstract shape above dark blue text.DPD logo with red 3D cube icon and lowercase black letters 'dpd'.Continu Professionals logo featuring blue stylized text and an abstract figure with an extended arm.Talent & pro logo with the tagline 'value in people'.Oxfam Novib logo with a green circle and stylized black figure inside.Graph illustrating the progression from an initial point to an advanced stage with steps labeled as launched and maturing, showing growth in capabilities.
Welten company logo with stylized pink and navy blue diagonal stripes.Quooker brand logo in red text.Home of HR logo with pink abstract shape above dark blue text.DPD logo with red 3D cube icon and lowercase black letters 'dpd'.Continu Professionals logo featuring blue stylized text and an abstract figure with an extended arm.Talent & pro logo with the tagline 'value in people'.Oxfam Novib logo with a green circle and stylized black figure inside.Graph illustrating the progression from an initial point to an advanced stage with steps labeled as launched and maturing, showing growth in capabilities.

3 Reasons we love this assessment

01
Knockout in 15 minutes
A fast first filter at the start of your hiring. Candidates without the right marketing fundamentals drop out immediately, so your time goes to those who can actually do it.
02
From basics to advanced
Questions growing in difficulty: from what SEO means to how to set up a Facebook campaign with custom audiences. So you separate junior from senior in one test.
03
Under time pressure, just like at work
Marketing doesn't wait. Campaigns run, deadlines tick, dashboards need reading. The test measures not just what someone knows, but how fast they can apply it.
Technical Details
Self-developed by Selection Lab.
Explore

Information

20 questions, three levels

Basic, intermediate and advanced. Difficulty rises gradually, so both juniors and experienced marketers are distinguished in one measurement.

Multiple choice, knockout format

No open answers, no subjective grading. Immediately clear who has the basics and who doesn't, so you can move on with the candidates who matter.

Under time pressure

The test has a fixed time limit. Candidates answer as many questions as they can within that time. So you measure not just knowledge, but also whether someone can switch gears quickly.

Instant insight for the recruiter

After the test you get the candidate's score in your dashboard right away. No waiting, no manual review. Decision-ready in an hour.

Measurement
Objectives

The Big Five Personality Model assesses key personality traits that influence behavior and performance:

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SEO & content

From keyword strategy and on-page optimization to content structure and search intent.

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Paid advertising

Google Ads, Meta Ads, Quality Score, custom audiences, bidding strategies and attribution.

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Social media

Platform choice, organic versus paid, content per platform, and the difference between LinkedIn, Instagram and TikTok audiences.

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Analytics & optimization

Reading KPIs, setting up A/B tests, interpreting ROAS, and turning data into decisions.

Want to add this assessment to your selection flow?

Give us a call and we can talk you through how it works and find what assessments will find you the best candidates.

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