Selection Lab launches Selection Dogs: first assessment for optimal match between humans and dogs.
Amsterdam, March 24, 2026 – Selection Lab, a specialist in AI-driven assessments for recruitment, today introduces a striking expansion of its technology: Selection Dogs. With this new product, the company is entering a market beyond recruitment for the first time, helping families make more informed decisions when choosing a dog. Where Selection Lab supports organizations in selecting employees, it now applies the same principles to choosing a pet.
According to the company, this is an area where things often go wrong.“When choosing a dog, decisions are still too often based on appearance or gut feeling,” says Lotte Welten, founder and CEO of Selection Lab. “While in reality, the match between character, behavior, and lifestyle is what determines long-term success.”
Why choosing a dog goes wrong more often than necessary
Selection Lab develops assessments that help organizations make better selection decisions by providing insights into behavior, cognitive abilities, and personality. Clients such as KPN, Knab, and Carrefour use this technology to improve and automate their selection processes.With Selection Dogs, the company now translates this approach to selecting a dog. The assessment analyzes, among other things, the lifestyle, preferences, and expectations of future owners and matches these with the characteristics of different dog breeds.
The perfect match does not start with appearance
Selection Lab emphasizes that the assessment is not intended to replace human decision-making, but to enhance it.“In recruitment, we see that assessments are used to deepen insights in addition to conversations and intuition, especially for important decisions,” says Welten. “We are now applying that same principle to another important decision: choosing a dog.”The idea is simple: the right match is not based solely on a feeling, but also on insight. Not as a replacement of the human process, but as an addition that brings more depth to a decision with long-term impact.
Together with Verhuisdieren.nl: from house to home
For the societal aspect of this initiative, Selection Lab partners with Verhuisdieren.nl, the Dutch platform focused on responsible pet rehoming. Verhuisdieren matches second-chance pets with owners who truly fit them, guided by the principle: no shelter, but a home. According to the platform, over 55,000 animals have already been successfully matched.
This partnership is no coincidence. While Selection Lab focuses on better, data-driven matching, Verhuisdieren.nl brings years of experience in responsible rehoming. This ensures that the transition from house to home is not only faster, but above all more careful. Verhuisdieren describes this approach as preventing stress and shelter placement by directly matching animals with a suitable new home.
“At Selection Lab, partnerships are a key part of our strategy, and that also applies to this proposition,” says Stefan van Duin, Head of Partnerships at Selection Lab. “By working together with Verhuisdieren.nl, we can offer a more complete solution and combine our expertise in matching with their experience in responsible rehoming.”
Better matches prevent poor decisions
With Selection Dogs, the company aims to contribute to better decisions and more successful placements. “The right match leads to peace, enjoyment, and a long-lasting relationship,” says Joeri Evenears. “That applies to employees within organizations, but just as much to dogs within families.”
Interested individuals can sign up starting today via
www.selectionlab.com/dogs.Selection Dogs will go live on April 1.
About Selection Lab
Selection Lab develops AI-driven assessments that help organizations automate and improve the entire selection process. By combining scientifically validated tests with AI technology, the company enables organizations to make better and more objective selection decisions.
Press contact
Isabel van Kouwen
Senior Content Marketer, Selection Lab
press@selectionlab.com
+31 6 24 12 83 07
www.selectionlab.com
