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Graphic Design

Graphic design isn't just about taste. It's about hierarchy, typography, colour and composition — choices that determine whether a message lands or gets ignored. Anyone who only drags templates around in Canva isn't a designer. The Graphic Design Assessment measures in multiple-choice questions whether a candidate understands the principles: visual hierarchy, typography, colour theory and layout. For design, marketing and communications roles.

Time

~15 minutes

Type

Hard skills test

Form

Multiple choice

Perfect for:

Graphic designers, Brand designers, Marketing designers, In-house creatives, Communications staff, Content creators, Visual designers, Junior art directors

Graphic designers, Brand designers, Marketing designers, In-house creatives, Communications staff, Content creators, Visual designers, Junior art directors

Contact us for a demo of this test

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More than 500 companies worldwide already trust Selection Lab

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Graph illustrating the progression from an initial point to an advanced stage with steps labeled as launched and maturing, showing growth in capabilities.

Graph illustrating the progression from an initial point to an advanced stage with steps labeled as launched and maturing, showing growth in capabilities.

3 Reasons we love this assessment

01

Principles, not preferences

Design is full of taste arguments. The test cuts through that and measures whether a candidate knows the principles every designer should master.

02

From visual to thinking designer

Three levels in one test: basic composition, intermediate typography and advanced visual systems. Junior versus senior in one measurement.

03

Real design choices

The questions are about realistic scenarios: which font pairing works, why a layout feels off, how to fix a hierarchy problem.

Technical Details

Self-developed by Selection Lab.

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Information

Three levels

Basic (alignment, contrast, colour), intermediate (typography, hierarchy, grids) and advanced (visual systems, brand consistency, accessibility).

Multiple choice, knockout format

No open answers, no subjective grading. Immediately clear who has the basics and who doesn't, so you can move on with the candidates who matter.

Under time pressure

The test has a fixed time limit. Candidates answer as many questions as they can within that time, so you measure not just knowledge but also pace.

Instant insight for the recruiter

After the test the score lands in your dashboard right away. No waiting, no manual review. Decision-ready in an hour.

Measurement
Objectives

The Big Five Personality Model assesses key personality traits that influence behavior and performance:

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Typography

Font pairing, hierarchy, readability and the difference between a serif and a sans-serif working together.

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Colour & contrast

Colour theory, accessibility, and the choices that determine whether a design is calm or chaotic.

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Layout & composition

Grids, alignment, white space, and the visual logic that guides the eye through a page.

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Visual systems & brand

Consistency across formats, brand application, and the discipline that turns one design into a system.

Want to add this assessment to your selection flow?

Give us a call and we can talk you through how it works and find what assessments will find you the best candidates.

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