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Copywriting

Copywriting is half of every marketing campaign, every landing page and every email. But not every writer is a copywriter. The Copywriting Assessment measures in multiple-choice questions whether a candidate understands what makes copy work: clarity, tone of voice, structure and persuasion. For marketing, communications and content roles where words have to do the work.

Time

~15 minutes

Type

Hard skills test

Form

Multiple choice

Perfect for:
Copywriters, Content marketers, Communications staff, Email marketers, Social media managers, Brand managers, Junior creatives, In-house writers
Copywriters, Content marketers, Communications staff, Email marketers, Social media managers, Brand managers, Junior creatives, In-house writers
Contact us for a demo of this test
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More than 500 companies worldwide already trust Selection Lab

Welten logo with stylized pink and navy blue slashes followed by the word Welten in navy blue.Quooker logoHeart of Richmond logo with a pink heart shape above the text 'HEART OF RICHMOND' in dark blue.DPD company logo with red cube and grey lowercase letters 'dpd'.Continu Professionals logo with stylized text and abstract star symbol.Talent&Pro logo with slogan 'value in people' featuring a red shield with stylized 'tp' initials.Oxfam Novib logo.HOUTHOFF wordmark in dark blue with a horizontal line underneath.Vector illustration of a blue and green calculator with basic arithmetic buttons and a plus symbol on the display.RGF Staffing company logo with stylized R in blue and gray text.Word unique with stylized lowercase teal u and black abstract icon above it.knab logo text in lowercase with a periodTeleperformance logo with pink and purple stylized TP and the tagline each interaction matters.KPN company logo featuring a green abstract shape with a crown inside and the text kpn.
Welten company logo with stylized pink and navy blue diagonal stripes.Quooker brand logo in red text.Home of HR logo with pink abstract shape above dark blue text.DPD logo with red 3D cube icon and lowercase black letters 'dpd'.Continu Professionals logo featuring blue stylized text and an abstract figure with an extended arm.Talent & pro logo with the tagline 'value in people'.Oxfam Novib logo with a green circle and stylized black figure inside.Graph illustrating the progression from an initial point to an advanced stage with steps labeled as launched and maturing, showing growth in capabilities.
Welten company logo with stylized pink and navy blue diagonal stripes.Quooker brand logo in red text.Home of HR logo with pink abstract shape above dark blue text.DPD logo with red 3D cube icon and lowercase black letters 'dpd'.Continu Professionals logo featuring blue stylized text and an abstract figure with an extended arm.Talent & pro logo with the tagline 'value in people'.Oxfam Novib logo with a green circle and stylized black figure inside.Graph illustrating the progression from an initial point to an advanced stage with steps labeled as launched and maturing, showing growth in capabilities.
Welten company logo with stylized pink and navy blue diagonal stripes.Quooker brand logo in red text.Home of HR logo with pink abstract shape above dark blue text.DPD logo with red 3D cube icon and lowercase black letters 'dpd'.Continu Professionals logo featuring blue stylized text and an abstract figure with an extended arm.Talent & pro logo with the tagline 'value in people'.Oxfam Novib logo with a green circle and stylized black figure inside.Graph illustrating the progression from an initial point to an advanced stage with steps labeled as launched and maturing, showing growth in capabilities.

3 Reasons we love this assessment

01
Beyond 'I can write'
Everyone says they can write. The test reveals who actually understands rhythm, structure and tone, and who just stacks sentences.
02
From writer to copywriter
Three levels in one test: basic clarity, intermediate tone and structure, advanced persuasion and conversion logic. Junior versus senior in one measurement.
03
Real copy choices
The questions are about real tasks: choosing a subject line that gets opened, tightening a paragraph, picking the strongest CTA.
Technical Details
Self-developed by Selection Lab.
Explore

Information

Three levels

Basic (clarity, grammar, structure), intermediate (tone of voice, headlines, formatting) and advanced (persuasion, conversion, brand voice).

Multiple choice, knockout format

No open answers, no subjective grading. Immediately clear who has the basics and who doesn't, so you can move on with the candidates who matter.

Under time pressure

The test has a fixed time limit. Candidates answer as many questions as they can within that time, so you measure not just knowledge but also pace.

Instant insight for the recruiter

After the test the score lands in your dashboard right away. No waiting, no manual review. Decision-ready in an hour.

Measurement
Objectives

The Big Five Personality Model assesses key personality traits that influence behavior and performance:

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Clarity & structure

Cutting fluff, sentence rhythm, and writing that says one thing clearly instead of three things vaguely.

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Tone of voice

Matching the audience, staying on brand, and knowing when to be formal, friendly or direct.

Orange icon of a plus sign inside a dotted square.

Headlines & hooks

Subject lines, headlines and openers that earn the click — and the ones that lose it.

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Persuasion & CTAs

From feature to benefit, from interest to action, and writing a CTA that actually gets pressed.

Want to add this assessment to your selection flow?

Give us a call and we can talk you through how it works and find what assessments will find you the best candidates.

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