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Should you still require a cover letter?

Should you still require a cover letter?

For most roles, no. A cover letter has no demonstrated predictive value for job performance and it drives away candidates you actually want to speak to. Requiring one still holds up when writing is part of the job, when you need a documented record of motivation for compliance, or in very small specialist searches.

Key takeaways

  • A cover letter screens for willingness to write a cover letter, not for suitability for the role.
  • Research by Selection Lab among 805 applicants found that more than a quarter did not write one for their most recent application, and that candidates who do not believe in it leave it out almost three times as often.
  • Now that AI tools write one in thirty seconds, a cover letter measures access to tooling rather than effort or motivation.
  • There are three situations where requiring one is still the right call, and they are set out below.
  • Anyone dropping the cover letter has to recover the information it carried somewhere else, otherwise you are replacing weak information with none.

What a cover letter actually measures

A cover letter is meant to prove motivation and explain the CV, but in practice it measures something else. It measures whether someone is willing and able to write within the conventions employers are used to, and for most roles that skill has nothing to do with how well they will do the work.

This is not a new insight in selection psychology. Methods with demonstrated predictive validity for job performance all share one feature, which is that every candidate gets the same task and is assessed in the same way. A free-form text where everyone decides for themselves what to include lacks exactly that comparability, which is why there is little evidence that a cover letter predicts who becomes a good employee.

What does happen is that the letter affects the reader. A fluent letter makes a candidate likeable, and that goodwill carries through the rest of the process without anyone being able to explain which job requirement it tested.

AI removed the last justification

As long as writing a cover letter cost time and effort, you could defend it as a test of commitment. That argument is gone. Researcher Djurre Holtrop of Tilburg University told Dutch broadcaster NOS that candidates who use AI for their cover letter are on average rated more highly than candidates who write it themselves.

That inverts what the letter measures. The candidate with a paid AI subscription and some prompting experience produces a stronger letter than the candidate who spends an evening on it. Anyone still using the letter as a motivation test is mostly testing who has the better tools.

What candidates do when you require one anyway

In June 2026 Selection Lab asked 805 candidates who had just been through a hiring process what they do with the cover letter and what they think of it. More than a quarter did not write one for their most recent application, and the link between belief and behaviour was sharp. Candidates who do not believe the letter gives a fair picture leave it out almost three times as often as candidates who do.

That means a required cover letter does not filter neutrally. It filters on how seriously someone still takes the instrument, which is not a selection criterion anyone ever wrote into a job profile.

The full breakdown by age and belief is in the underlying study, Whoever doesn't believe in the cover letter leaves it out too.

What happens when you drop the cover letter

Three things change almost every time, and it matters that you are ready for all three before you remove the field.

Your number of completed applications goes up, because the letter is one of the largest barriers in the form. At DPD, where screening runs over WhatsApp instead of a form with free-text fields, completion sits at 89 percent. That is the order of magnitude you move toward when you take barriers out.

Your reading shifts from free text to comparable answers. At Teleperformance, automated screening saves roughly fifteen minutes per applicant, and most of that difference is no longer having to interpret unstructured text.

And your selection quality only changes if you put something objective in its place. At Otto Workforce, where assessments sit early in the process, attrition in the first six months is 21 percent lower. That is the number that counts, because higher conversion without better selection only means you reject more people faster.

Three situations where requiring one still holds up

This is not an argument for dropping the cover letter everywhere. There are three cases where it still makes sense.

  1. Writing is part of the job. For a communications adviser, editor or policy officer, a piece of writing is a relevant work sample. In that case call it what it is, set a concrete brief and score it against a fixed rubric rather than on impression.
  2. You need a documented record of motivation. For grant-funded roles, internal promotions and some public appointments, the reason someone applied has to be on file. That is an administrative requirement rather than a selection instrument, so it belongs late in the process and not at the first step.
  3. Very small, highly specialist searches. With five candidates for a senior specialist role, comparability matters less than substance and a letter does carry information. With two hundred candidates for an operational role, it mostly carries reading time.

Outside those three cases, a required letter costs you candidates without giving you selection quality in return.

What to replace the cover letter with

The mistake most organisations make is dropping the letter and putting nothing in its place. That replaces weak information with no information. Here is what can take over, depending on what you were trying to learn from the letter.

What you wanted from itWhat measures it betterWhen it fitsEffort to introduceMotivation for this roleTwo or three structured screening questions with a character limit, identical for everyoneAlwaysAn afternoonWhether someone can handle the workSituational judgement test built on scenarios from the role itselfOperational and customer-facing roles, high volumesSeveral weeks, scenarios must be builtReasoning ability and learning speedCognitive ability or intelligence testRoles where processing new information quickly is decisiveDays, using an existing testFit with the teamPersonality and motives scan alongside a structured interviewRoles with heavy collaboration or high attritionDays, plus alignment with the hiring managerExplanation of CV gapsChat screening that probes exactly what the CV raisesAlways, and it saves an interview roundDays to a weekWriting abilityA short, concrete writing task with a fixed scoring rubricOnly when writing is genuinely part of the jobA day for the rubric

How to phase it out without losing information

  1. Write down what you were getting from the letter. It usually turns out to be one or two things rather than ten, most often motivation for this role and an explanation for something in the CV.
  2. Turn those two things into structured questions. The same questions for every candidate, with a character limit, inside the application form itself.
  3. Remove the letter from your job ad and your form. As long as the field is there, even as optional, candidates assume it counts.
  4. If you keep it optional, make it a real choice. Say explicitly that it has no effect on the assessment. Without that, you still penalise the candidates who leave it out.
  5. Put one objective step in its place. An assessment, a situational judgement test or structured screening, depending on the role.
  6. Score question by question rather than candidate by candidate. Read every answer to question one in sequence instead of working through candidates top to bottom. It is the cheapest quality gain available.
  7. Compare your numbers after one quarter. Applications received, progression per stage, attrition in the first six months.

What to measure to see whether it worked

Three numbers before and after the change, per role rather than per organisation.

  1. Conversion from job page to completed application. This is the number that almost always rises when the letter comes out.
  2. Progression from application to first interview. If this rises while your interviews do not get worse, the letter was filtering on the wrong things.
  3. Attrition in the first six months. This is the only number that tells you whether your selection actually improved, and it is also the one most organisations do not track.

Frequently asked questions for employers about cover letters

Are you allowed to require a cover letter?

Yes, there is no legal barrier to asking for one. The question is not whether you may but whether it earns its place, and for most roles the answer is no because the letter has no demonstrated predictive value for job performance.

What replaces a cover letter in a hiring process?

Two or three structured screening questions with a character limit replace the motivation part, and an assessment or situational judgement test replaces the part where you were judging whether someone can handle the work. What matters is that every candidate answers the same question, which is exactly what a free-form letter does not do.

Do you get more applicants if you drop the cover letter?

Usually yes, because the letter is one of the largest barriers in an application form. The thing to watch is that you have to be able to process that extra volume, so always pair removing the letter with an objective screening step.

Can you tell whether a cover letter was written with AI?

Not reliably, and detection tools produce false positives regularly. More to the point, the distinction gains you nothing, because an AI-written letter predicts as little about job performance as a self-written one.

How do you assess cover letters fairly if you do use them?

By writing down in advance what you are scoring, by reading every answer on the same point in sequence rather than candidate after candidate, and by reading the letter only after you have scored the objective steps. That last point stops a fluent letter from colouring the rest of your judgement.

Should you make the cover letter optional or remove it entirely?

Removing it is clearer. An optional field means candidates who submit one still gain an advantage, which keeps the inequality without winning the information.

What do you say to a hiring manager who wants to keep it?

Ask which job requirement it tests and how they would compare two letters on that point. If no concrete answer comes back, the letter is a habit rather than a selection instrument. If a concrete answer does come back, you now have the basis for a structured question that measures the same thing and compares properly.

Written by Joeri Everaers, COO at Selection Lab.

FAQ

Can game-based assessments promote diversity in the hiring process?

Yes, game-based assessments can support diversity by focusing on skills and behaviors rather than traditional criteria like résumés, which may contain unconscious biases. This gives candidates from diverse backgrounds a fairer chance to demonstrate their potential.

What is a game-based assessment?

A game-based assessment is a method that uses game mechanics to evaluate a candidate’s skills, competencies, and personality traits. While playing these games, candidates are assessed on aspects like problem-solving, cognitive ability, and behavior under pressure in an interactive way.

What are the advantages of game-based assessments?

Game-based assessments offer a more engaging and interactive experience for candidates, which can lead to a more positive perception of the hiring process—especially among certain groups. For employers, they provide deeper insights into both cognitive and behavioral traits, which traditional tests may miss. They also reduce the chance of socially desirable answers, as candidates tend to respond more authentically in a game environment.

How reliable are game-based assessments compared to traditional tests?

When well-designed, game-based assessments can be just as reliable—or even more reliable—than traditional tests. They assess a wide range of behaviors and cognitive abilities in a dynamic setting. However, the quality of these assessments varies greatly, so careful evaluation is essential.

How does a game-based assessment work?

Candidates participate in interactive games designed to measure specific skills and behaviors. Evaluation goes beyond just the final score—it also considers how the candidate makes decisions, handles challenges, and responds to different scenarios. These insights reveal underlying thought processes and behavioral patterns.

Are game-based assessments scientifically validated?

The main drawback is that many game-based assessments are relatively new and have not yet been extensively researched by independent academics. Providers often cite their own research, which is rarely externally validated. Without independent studies, the reliability of these assessments remains uncertain—something to keep in mind when selecting one.

How can game based assessments contribute to a better candidate experience

This can vary significantly by audience. The playful, interactive nature of game-based assessments can lower stress levels for some candidates compared to traditional tests. However, research shows that certain groups, especially those over 35, may find them more stressful. Men also tend to rate the experience more positively than women.

Can you practice game-based assessment?

You can familiarize yourself with the style of games used, but it’s difficult to "practice" for them in a traditional sense. These assessments are designed to measure natural reactions and authentic behavior, so repeated practice typically has less effect on performance than with traditional tests.

Will game-based assessments replace traditional tests in the future?

It’s likely that game-based assessments will become more common in hiring processes, but they probably won’t fully replace traditional tests. Both approaches have value and can complement each other depending on the role and the company’s needs.

How are the results of a game-based assessment analyzed?

Results are analyzed based on predefined criteria such as problem-solving ability, reaction time, and behavior under pressure. Advanced algorithms collect and interpret this data to provide a reliable, objective evaluation of a candidate’s strengths.

What kind of skills do game-based assessments measure?

They assess a wide range of abilities, including problem-solving, adaptability, decision-making under pressure, teamwork, and emotional intelligence. Depending on the design, they may also evaluate cognitive skills like memory, attention, and pattern recognition.

How long does a game-based assessment take?

Typically, these assessments last between 15 and 60 minutes, depending on the game’s complexity and the number of skills being tested. They’re usually shorter and more engaging than traditional assessments, making for a smoother candidate experience.

Are game-based assessments suitable for all roles?

They are especially effective for roles that require flexibility, creativity, problem-solving, and strong interpersonal skills. For highly technical or specialized roles, additional assessments may be needed to measure specific knowledge.

What’s the difference between a game-based and a gamified assessment?

A gamified assessment adds game-like elements (such as points or rewards) to a traditional test to increase engagement. A game-based assessment, on the other hand, is a standalone game designed specifically to evaluate certain competencies. The game itself is the primary evaluation tool, not just an enhancement.

FAQ

How can I improve my company’s retention rate?

The retention rate can be improved by investing in employee development and satisfaction. This includes offering training, career opportunities, and recognition for their contributions. A culture of open communication and attention to work-life balance can also contribute to higher retention. Additionally, offering competitive compensation and involving employees in decision-making can strengthen loyalty.

What are the benefits of growth opportunities for employee retention?

Growth opportunities can promote employee retention by giving staff a sense of direction and motivation. When they have the chance to learn and develop professionally within the company, they feel valued, which increases their loyalty. This can prevent them from leaving to seek better opportunities elsewhere. kunnen het behoud van personeel bevorderen door medewerkers een gevoel van richting en motivatie te geven. Wanneer zij de kans krijgen om te leren en zich professioneel te ontwikkelen binnen het bedrijf, voelen zij zich gewaardeerd, wat hun loyaliteit vergroot. Dit kan voorkomen dat ze vertrekken om elders betere kansen te zoeken.

What are the key factors that influence employee retention?

Key factors that influence employee retention include salary and benefits, opportunities for professional development, work-life balance, company culture, and the relationship with supervisors. Employees tend to stay longer when they feel valued, challenged, and supported in their work environment.

Why is employee retention so important for organizations?

Employee retention is important because it helps reduce recruitment and training costs for new employees, and it contributes to retaining knowledge and experience within the organization. High retention also ensures continuity within teams, leading to a more stable company culture, higher customer satisfaction, and improved business outcomes.

Which recruitment strategies help improve retention?

Recruitment strategies that can improve retention include identifying candidates who align with the company culture, using assessments to evaluate soft skills, and providing transparency about role expectations during the hiring process. Employees who feel connected to the organization and have clarity about their role are more likely to stay longer.

How can a good onboarding process contribute to higher retention?

An effective onboarding process can contribute to higher retention by helping new employees quickly adapt to their role, the company culture, and expectations. By providing support and clear information from the start, their engagement is increased, and the likelihood of them leaving early due to feelings of being overwhelmed or lacking guidance is reduced.

What is the role of company culture in retaining employees?

Company culture plays a crucial role in employee retention. When employees feel heard, valued, and connected to the values and norms of the company, they are more likely to stay. A positive culture that fosters collaboration, respect, and personal growth can significantly enhance employee motivation and satisfaction.

How can leadership and management style influence retention?

Leadership and management style have a significant impact on retention. Leaders who inspire, support, and coach their team can increase employee engagement and satisfaction. Offering autonomy and trust can lead to higher loyalty, while inefficient or negative management styles can contribute to dissatisfaction and increased employee turnover.

What is the importance of recognition and rewards for employee retention?

Recognition and rewards play an important role in employee retention by showing staff that their work is valued. This can increase their motivation and loyalty. In addition to financial rewards, compliments, promotions, and other forms of recognition can also contribute to satisfaction and retaining employees.

What role does work-life balance play in improving retention?

A balanced work-life balance plays an important role in increasing retention. By reducing stress and improving job satisfaction, employees are more likely to stay with the company. Initiatives such as flexible working hours, remote work options, and respect for personal time can contribute to this balance.

What does increasing retention mean within a company?

Increasing retention within a company means implementing strategies to keep employees with the organization for longer. This can be achieved by improving job satisfaction, offering growth opportunities, and fostering a positive and supportive company culture.

How do I measure the success of my retention strategy?

The success of a retention strategy can be measured by tracking retention rates and turnover rates, and by gaining insights from exit interviews. Additionally, employee satisfaction surveys and feedback from performance evaluations can provide valuable information about the effectiveness of the strategies applied.

What are the costs of a low retention rate?

A low retention rate can bring significant costs, such as increased expenses for recruiting and training new employees. Furthermore, the loss of experienced staff can lead to lower productivity, reduced knowledge transfer, and a negative impact on company culture.

How can I increase employee engagement?

To increase employee engagement, involve them in decision-making processes, regularly ask for their feedback, and recognize their contributions. Offering development opportunities and maintaining transparent communication can also contribute to greater engagement.

How can technology help improve employee retention?

Technology can be a tool for improving employee retention by facilitating communication, feedback, and development. By using online platforms for training, recognition, and evaluation, companies can create a more engaged and satisfied workforce.

FAQ

How long does it take to complete the tool?

Less than 10 minutes. You’ll answer 30 guided questions and get a summary of what to look for in your next assessment platform.

Can this checklist help me compare assessment providers?

Yes. By clarifying what matters most to your team, it makes comparing providers' features, pricing, and strengths much easier and more strategic.

How can I use this checklist if I’m not doing a formal RFI?

It’s equally valuable for internal evaluations, exploring new tools, or improving your current hiring process even if you’re not issuing an RFI or RFQ.

What should I look for in a modern assessment tool?

Prioritize platforms with user-friendly design, mobile compatibility, strong analytics, ATS integrations, and inclusive features like neurodiversity support.

What types of assessments should I consider in 2025?

Leading tools combine cognitive testing, situational judgment tests (SJTs), behavior assessments, and predictive AI to evaluate candidates more holistically.

Who should use an assessment checklist?

HR professionals, hiring managers, and procurement teams evaluating pre-selection solutions, especially those comparing AI-powered or compliance-driven assessment platforms.

How does this checklist help with RFIs and RFQs for assessments?

The checklist helps you define your exact requirements so you can confidently draft or respond to Requests for Information (RFI) or Requests for Quotation (RFQ) for assessment tools.

What is an assessment tool in hiring?

An assessment tool evaluates candidates’ skills, behaviors, and fit during the recruitment process. It helps improve hiring decisions and streamline pre-selection.

Game-based assessment packs

← Our Blog

Should you still require a cover letter?

More than a quarter of candidates no longer write one. When requiring one still holds up.
Joeri Everaers
COO at Selection Lab
Selection Lab research on the cover letter: more than a quarter of candidates no longer write one
Read time: Approx
7 min

Should you still require a cover letter?

For most roles, no. A cover letter has no demonstrated predictive value for job performance and it drives away candidates you actually want to speak to. Requiring one still holds up when writing is part of the job, when you need a documented record of motivation for compliance, or in very small specialist searches.

Key takeaways

  • A cover letter screens for willingness to write a cover letter, not for suitability for the role.
  • Research by Selection Lab among 805 applicants found that more than a quarter did not write one for their most recent application, and that candidates who do not believe in it leave it out almost three times as often.
  • Now that AI tools write one in thirty seconds, a cover letter measures access to tooling rather than effort or motivation.
  • There are three situations where requiring one is still the right call, and they are set out below.
  • Anyone dropping the cover letter has to recover the information it carried somewhere else, otherwise you are replacing weak information with none.

What a cover letter actually measures

A cover letter is meant to prove motivation and explain the CV, but in practice it measures something else. It measures whether someone is willing and able to write within the conventions employers are used to, and for most roles that skill has nothing to do with how well they will do the work.

This is not a new insight in selection psychology. Methods with demonstrated predictive validity for job performance all share one feature, which is that every candidate gets the same task and is assessed in the same way. A free-form text where everyone decides for themselves what to include lacks exactly that comparability, which is why there is little evidence that a cover letter predicts who becomes a good employee.

What does happen is that the letter affects the reader. A fluent letter makes a candidate likeable, and that goodwill carries through the rest of the process without anyone being able to explain which job requirement it tested.

AI removed the last justification

As long as writing a cover letter cost time and effort, you could defend it as a test of commitment. That argument is gone. Researcher Djurre Holtrop of Tilburg University told Dutch broadcaster NOS that candidates who use AI for their cover letter are on average rated more highly than candidates who write it themselves.

That inverts what the letter measures. The candidate with a paid AI subscription and some prompting experience produces a stronger letter than the candidate who spends an evening on it. Anyone still using the letter as a motivation test is mostly testing who has the better tools.

What candidates do when you require one anyway

In June 2026 Selection Lab asked 805 candidates who had just been through a hiring process what they do with the cover letter and what they think of it. More than a quarter did not write one for their most recent application, and the link between belief and behaviour was sharp. Candidates who do not believe the letter gives a fair picture leave it out almost three times as often as candidates who do.

That means a required cover letter does not filter neutrally. It filters on how seriously someone still takes the instrument, which is not a selection criterion anyone ever wrote into a job profile.

The full breakdown by age and belief is in the underlying study, Whoever doesn't believe in the cover letter leaves it out too.

What happens when you drop the cover letter

Three things change almost every time, and it matters that you are ready for all three before you remove the field.

Your number of completed applications goes up, because the letter is one of the largest barriers in the form. At DPD, where screening runs over WhatsApp instead of a form with free-text fields, completion sits at 89 percent. That is the order of magnitude you move toward when you take barriers out.

Your reading shifts from free text to comparable answers. At Teleperformance, automated screening saves roughly fifteen minutes per applicant, and most of that difference is no longer having to interpret unstructured text.

And your selection quality only changes if you put something objective in its place. At Otto Workforce, where assessments sit early in the process, attrition in the first six months is 21 percent lower. That is the number that counts, because higher conversion without better selection only means you reject more people faster.

Three situations where requiring one still holds up

This is not an argument for dropping the cover letter everywhere. There are three cases where it still makes sense.

  1. Writing is part of the job. For a communications adviser, editor or policy officer, a piece of writing is a relevant work sample. In that case call it what it is, set a concrete brief and score it against a fixed rubric rather than on impression.
  2. You need a documented record of motivation. For grant-funded roles, internal promotions and some public appointments, the reason someone applied has to be on file. That is an administrative requirement rather than a selection instrument, so it belongs late in the process and not at the first step.
  3. Very small, highly specialist searches. With five candidates for a senior specialist role, comparability matters less than substance and a letter does carry information. With two hundred candidates for an operational role, it mostly carries reading time.

Outside those three cases, a required letter costs you candidates without giving you selection quality in return.

What to replace the cover letter with

The mistake most organisations make is dropping the letter and putting nothing in its place. That replaces weak information with no information. Here is what can take over, depending on what you were trying to learn from the letter.

What you wanted from itWhat measures it betterWhen it fitsEffort to introduceMotivation for this roleTwo or three structured screening questions with a character limit, identical for everyoneAlwaysAn afternoonWhether someone can handle the workSituational judgement test built on scenarios from the role itselfOperational and customer-facing roles, high volumesSeveral weeks, scenarios must be builtReasoning ability and learning speedCognitive ability or intelligence testRoles where processing new information quickly is decisiveDays, using an existing testFit with the teamPersonality and motives scan alongside a structured interviewRoles with heavy collaboration or high attritionDays, plus alignment with the hiring managerExplanation of CV gapsChat screening that probes exactly what the CV raisesAlways, and it saves an interview roundDays to a weekWriting abilityA short, concrete writing task with a fixed scoring rubricOnly when writing is genuinely part of the jobA day for the rubric

How to phase it out without losing information

  1. Write down what you were getting from the letter. It usually turns out to be one or two things rather than ten, most often motivation for this role and an explanation for something in the CV.
  2. Turn those two things into structured questions. The same questions for every candidate, with a character limit, inside the application form itself.
  3. Remove the letter from your job ad and your form. As long as the field is there, even as optional, candidates assume it counts.
  4. If you keep it optional, make it a real choice. Say explicitly that it has no effect on the assessment. Without that, you still penalise the candidates who leave it out.
  5. Put one objective step in its place. An assessment, a situational judgement test or structured screening, depending on the role.
  6. Score question by question rather than candidate by candidate. Read every answer to question one in sequence instead of working through candidates top to bottom. It is the cheapest quality gain available.
  7. Compare your numbers after one quarter. Applications received, progression per stage, attrition in the first six months.

What to measure to see whether it worked

Three numbers before and after the change, per role rather than per organisation.

  1. Conversion from job page to completed application. This is the number that almost always rises when the letter comes out.
  2. Progression from application to first interview. If this rises while your interviews do not get worse, the letter was filtering on the wrong things.
  3. Attrition in the first six months. This is the only number that tells you whether your selection actually improved, and it is also the one most organisations do not track.

Frequently asked questions for employers about cover letters

Are you allowed to require a cover letter?

Yes, there is no legal barrier to asking for one. The question is not whether you may but whether it earns its place, and for most roles the answer is no because the letter has no demonstrated predictive value for job performance.

What replaces a cover letter in a hiring process?

Two or three structured screening questions with a character limit replace the motivation part, and an assessment or situational judgement test replaces the part where you were judging whether someone can handle the work. What matters is that every candidate answers the same question, which is exactly what a free-form letter does not do.

Do you get more applicants if you drop the cover letter?

Usually yes, because the letter is one of the largest barriers in an application form. The thing to watch is that you have to be able to process that extra volume, so always pair removing the letter with an objective screening step.

Can you tell whether a cover letter was written with AI?

Not reliably, and detection tools produce false positives regularly. More to the point, the distinction gains you nothing, because an AI-written letter predicts as little about job performance as a self-written one.

How do you assess cover letters fairly if you do use them?

By writing down in advance what you are scoring, by reading every answer on the same point in sequence rather than candidate after candidate, and by reading the letter only after you have scored the objective steps. That last point stops a fluent letter from colouring the rest of your judgement.

Should you make the cover letter optional or remove it entirely?

Removing it is clearer. An optional field means candidates who submit one still gain an advantage, which keeps the inequality without winning the information.

What do you say to a hiring manager who wants to keep it?

Ask which job requirement it tests and how they would compare two letters on that point. If no concrete answer comes back, the letter is a habit rather than a selection instrument. If a concrete answer does come back, you now have the basis for a structured question that measures the same thing and compares properly.

Written by Joeri Everaers, COO at Selection Lab.